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October 24th, 2019

Studio F Powers Phenomenal Growth with Centric PLM

CAMPBELL, Calif., October 29, 2019 – Centric Software is delighted to announce the release of a success story about its customer, Studio F.

Studio F is one of the major women’s fashion brands in Colombia and has expanded internationally through its network of 380+ owned stores in Mexico, Chile and Panama, and franchises and wholesalers in Peru, Guatemala and Ecuador and more. Studio F also sells through several localized e-commerce sites. The brand has recently added men’s and children’s collections.

Jorge Mario Serrate, head of solutions for Latin America at Studio F explains, it was impossible to increase speed and agility using Studio F’s previous proprietary solution.

“We did not have complete traceability of our processes, and they were carried out very slowly. For certain parts of the process flow, we had to communicate outside the system using email or send Excel files with the status of items in development. Information was dispersed in different places, so it was hard for anyone to see the bigger picture.”

Today, with Centric Fashion PLM providing a digital foundation, Studio F has doubled its number of products, increased its number of stores in Mexico and Chile from 57 to 156, launched e-commerce sites across multiple countries and decreased time to market by 14%.

How did Centric Fashion PLM help Studio F conquer the Latin American fashion world?

Read the full story to learn more

Learn more about Centric Fashion PLM

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Centric Software (

From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a new fully visual and digital experience for collaboration and decision-making and includes the Centric Buying Board to transform internal buying sessions and maximize retail value and the Centric Concept Board for driving creativity and evolving product concepts. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016.  Centric also received various excellence awards from Frost & Sullivan in 2012, 2016 and 2018.


Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

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