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December 30th, 2019

SAXX Underwear Solidifies Expansion with Centric PLM

CAMPBELL, Calif., December 31, 2019 – SAXX Underwear, the men’s underwear brand, has successfully implemented Centric Software®’s Product Lifecycle Management (PLM) solution for emerging enterprises, Centric SMB. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.

SAXX Underwear was founded by Trent Kitsch in 2006, when the former baseball player invented a ‘catcher’s mitt’ design for ultimate comfort that became SAXX’s BallPark Pouch™. Based in Vancouver, SAXX employs around 100 people.

In order to expand into new lines of men’s apparel such as swimwear and sleepwear, SAXX needed to replace their manual spreadsheet-based product development process with a robust, reliable digital foundation.

“The product design and development team spent a lot of time producing tech packs and had problems with version control,” explains Albert Chow, IT Director at SAXX. “We didn’t have confidence in data and developing analytics meant going through spreadsheets manually. We wanted one source of truth to create tech packs and communicate with vendors efficiently, so we began a PLM selection process.”

Based on three main criteria – functionality, long-term cost and user-friendliness – SAXX selected Centric SMB, Centric Software’s SaaS, cloud-based PLM solution for emerging brands. SAXX started to see ROI within three months of going live.

Chow explains, “The difference is like night and day. The process of creating a tech pack is now collaborative and faster. Long term, Centric will enable us to be more efficient, handle more product lines with the same staff levels and focus on getting work done rather than worrying about data accuracy.”

SAXX plans to eventually integrate Centric SMB with their Enterprise Resource Planning (ERP) system and e-commerce platform, and the user reaction has been universally positive.

“Users couldn’t wait to start using Centric, and are embracing it 100 percent,” Chow continues. “The Centric team has been nothing short of marvelous in their commitment to help us succeed.”

“We are delighted that SAXX is experiencing great results with Centric SMB,” says Chris Groves, President and CEO of Centric Software. “Centric SMB is designed to scale with growing businesses, and we are proud to work with SAXX to drive their expansion.” 

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SAXX Underwear (

SAXX revolutionized the underwear industry with the introduction of the BallPark Pouch™ – a patented 3D hammock-shaped pouch that keeps everything in place, thanks to breathable mesh panels that prevent skin-against-skin friction. Today, SAXX continues its mission to become the world’s best men’s underwear brand by equipping the modern man to tackle today’s challenges. SAXX has distinguished itself as a forward-thinking company, striving for positive change through innovative design and partnerships that promote meaningful impact. As a result, the brand is one of the fastest growing men’s underwear companies in North America. For more information, visit or follow SAXX on social at @saxxunderwear and #forthosewithballs.

Centric Software (

From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor, consumer goods and home décor. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a new fully visual and digital experience for collaboration and decision-making and includes the Centric Buying Board to transform internal buying sessions and maximize retail value and the Centric Concept Board for driving creativity and evolving product concepts. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016 and 2018.

Centric Software is a registered trademark of Centric Software Inc.. All other brands and product names may be trademarks of their respective owners.

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