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November 26th, 2021

Mark Fairwhale Boosts In-House Innovation with Centric PLM

Menswear brand partners with Centric Software® to fully realize potential of innovation with enhanced control of R&D


CAMPBELL, Calif., November 29, 2021 Mark Fairwhale, China’s top fashion menswear brand, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Headed by internationally renowned designer Mark Cheung, Mark Fairwhale is an original Chinese fashion brand founded in 2001. Brands under Mark Fairwhale include DEBRAND, RESHAKE, CAMEL ACTIVE and 5th SPACE. Mark Fairwhale owns more than 2500 brick-and-mortar boutiques, online flagship stores and online-to-offline new retail stores.

Mark Fairwhale is a pioneer in the digitalization of apparel companies in China and is embracing digital transformation in the post-pandemic economy, with a strategic goal of fully realizing the potential of in-house innovation. To achieve this, Mark Fairwhale selected Centric Fashion PLM.

“Our goal is to achieve 100% fully controllable independent R&D from product planning, original design, configuration of materials, and pattern customization to prototype production,” says Mr. Yang, CEO of Mark Fairwhale. “We need to advance the digitalization process on a larger scale, reshape Mark Fairwhale’s management infrastructure engineering, and upgrade the foundation of R&D and brand management. In exceptional times such as these, it is very meaningful to adopt effective solutions like Centric PLM.”

With Centric PLM in place, Mark Fairwhale expects to improve forecasting, be more responsive while better anticipating change, enhance product control with independent R&D so as to capture information in a timely manner and make sourcing more agile.

“I hope we can truly become a cutting-edge company with our digital business philosophy, and I look forward to the implementation of the PLM project,” concludes Mr. Yang.

“We would like to welcome Mark Fairwhale on board,” says Chris Groves, President and CEO of Centric Software. “Working together, we intend to implement a digital transformation project that will revolutionize R&D and innovation at Mark Fairwhale, ultimately driving growth and reinforcing their position as a fashion leader in China.”


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Mark Fairwhale (

Headed by internationally renowned designer Mark Cheung, Mark Fairwhale is an original Chinese fashion brand targeting the urban chic demographic across the world, and its creations have been favored by many fashionistas since the company was founded in 2001.

Brands under Mark Fairwhale include DEBRAND, RESHAKE, CAMEL ACTIVE, 5th SPACE, etc. Currently, Mark Fairwhale owns more than 2500 brick-and-mortar boutiques, on-line flagship stores, and O2O new retail stores.


Centric Software (

From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Replenishment Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLMTM, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric SMB focuses on core tools and industry best practices for emerging brands. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

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