July 23rd, 2025

Maison RMI Embarks on Retail Transformation with Centric Planning

“The solution’s out-of-the-box capabilities align closely with our existing workflows, allowing us to move quickly without heavy customization. We are also excited by Centric Software’s long-term roadmap and modular approach, which can grow with us.”

— Pierre-Antoine Brun

Chief Operating Officer at Maison RMI

Leading fashion distributor in Vietnam to drive performance and growth by evolving from spreadsheets to centralized retail planning software

CAMPBELL, Calif., July 24, 2025 – Centric Software® is pleased to announce Maison Retail Management International (Maison RMI), one of the largest fashion distributors in Vietnam, has selected Centric Planning™ to replace a manual spreadsheet-based planning process, align cross-functional teams and significantly improve forecasting precision across merchandising and buying. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, comply, buy, make, price, allocate, assort, market, sell and replenish fashion, luxury, footwear, outdoor, home, cosmetics & personal care products as well as multi-category retail, to achieve strategic and operational digital transformation goals.

Established in 2002, Maison RMI is a fashion distribution company headquartered in Ho Chi Minh City, specializing in brand development and market expansion, introducing high-end international fashion and lifestyle brands to the Vietnamese market. Maison RMI’s operations span over 200 stores across Vietnam and Cambodia with a workforce of over 1,800 employees. The company’s portfolio includes over 25 globally well recognized brands like Coach, Skechers, Lush Cosmetics, Birkenstock, Lee, Urban Revivo, Charles & Keith, Pedro, Fila and MLB.

As Maison RMI’s portfolio of brands expands, planning and buying operations have grown increasingly complex. Spreadsheet-based workflows and manual coordination saturated teams with repetitive tasks and lacked the visibility, agility or precision required to operate at scale.

“We identified the need for a centralized, purpose-built solution to align merchandising, buying and finance teams, improve forecasting accuracy and support cross-brand growth,” says Pierre-Antoine Brun, Chief Operating Officer at Maison RMI. ”Our existing tools and ways of working were just not keeping up with the pace and complexity of our operations.”

In the face of mounting planning demands, Centric Planning emerged as the ideal solution, purpose-built for fashion, as Brun notes. “We chose Centric Planning because it is designed for retail with strong expertise in apparel and footwear,” he explains. “The solution’s out-of-the-box capabilities align closely with our existing workflows, allowing us to move quickly without heavy customization. We are also excited by Centric Software’s long-term roadmap and modular approach, which can grow with us.”

Maison RMI will begin implementing Centric Planning’s Allocation and Replenishment module, aimed at optimizing product availability and placement across its sprawling retail network. “Our immediate priority is to move away from spreadsheet-based allocation and enable smarter, faster decision-making,” shares Brun. As the company builds planning maturity, the next steps include adopting Merchandise Financial Planning and Assortment Planning modules. “These modules will have a direct impact on our ability to ensure the right product reaches the right store at the right time,” Brun adds.

As Maison RMI prepares for future expansion, Brun emphasizes the importance of having scalable and reliable planning tools. “Centric Planning will support our teams by streamlining the planning process, freeing up time to focus on strategic decision-making and delivering world-class retail experiences to Vietnamese and Cambodian consumers,” concludes Bruns. “The platform also gives different teams access to a single version of the truth, which improves alignment across the business.”

“Maison RMI’s forward-thinking approach to planning transformation reflects the momentum we’re seeing across leading retailers,” explains Fabrice Canonge, President of Centric Software. “Their ability to embrace intelligent, modular tools will be a key asset as they scale. We look forward to partnering with them for this next phase of growth.”

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Maison RMI (maisonrmi.com)

Maison Retail Management International is a leading fashion and lifestyle distributor and retailer in Vietnam and Cambodia. With a portfolio of 25+ international brands – including fashion, beauty, and giftware – Maison RMI operates over 200 stores and a growing network of online platforms. The company is committed to offering a world-class retail experience and bringing global trends to Southeast Asian consumers.

Centric Software® (centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, market, sell and replenish products.

Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with an up to 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.
Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.