January 7th, 2026

Maison Lejaby Selects Centric Shoppingfeed to Power Marketplace Debut

“Centric Shoppingfeed dashboards let us track performance, order flow, returns and sales progression with real precision. Everything is structured so we can oversee this new channel smoothly from the start.”

— Auréa Fedry

Digital Manager at Maison Lejaby

French lingerie brand strengthens online presence and drives revenue growth with Centric Shoppingfeed

CAMPBELL, California, January 8, 2026 – Centric Software® is pleased to announce that Maison Lejaby, the iconic French lingerie house, has selected Centric Shoppingfeed® to power its marketplace debut. Centric Software delivers innovative, integrated, end-to-end AI-powered enterprise solutions to take products from concept to commercialization. Fashion, luxury, footwear, outdoor, home, consumer electronics, food & beverage, cosmetics & personal care as well as multi-category retail teams can plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.

Founded in 1930, Maison Lejaby specializes in fine lingerie, crafting everything from bras and panties to bodysuits and garter belts. Drawing on deep corsetry know-how, the brand designs for a wide range of body types from A to H cups, with all design, pattern-making, prototyping and grading carried out near Lyon, France. Production is handled by trusted partners in Tunisia, Cambodia and Indonesia, and most materials are sourced from Europe. Positioned in the premium-luxury segment, the brand introduces two seasonal collections each year—spring/summer and fall/winter—alongside a substantial permanent assortment of more than 3,000 SKUs.

“Digital sales represent nearly 25% of our overall revenue,” says Auréa Fedry, Digital Manager at Maison Lejaby. “Our goal is to generate additional revenue by reaching new customer segments. That’s why we’re opening our offering to select marketplaces.”

Before Centric Shoppingfeed—the feed management solution included in the Centric PXM™ (Product Experience Management) offering which also includes Centric PIM™ (Product Information Management), Centric DAM™ (Digital Asset Management) and Centric DSA™ (Digital Shelf Analytics)—Maison Lejaby had no marketplace presence. With a small team focused on clear objectives, the brand needed a reliable partner with a human-centered approach and a commitment to delivering mutual value.

Maison Lejaby evaluated three solutions before making its choice. Centric Shoppingfeed stood out for its attractive pricing, strong customer feedback, rapid deployment and ability to address the brand’s most urgent needs. Two other factors also swayed the decision: “Our web agency recommended Centric Shoppingfeed, which was an important signal for us. Having direct access to a dedicated contact person was another meaningful advantage,” notes Fedry.

Building on this decision, Maison Lejaby moved quickly to put the partnership into action. “Today, we operate our own e-commerce platform. Initially, we’re focusing on France with four marketplace launches,” Fedry explains. Centric Shoppingfeed now connects seamlessly with the brand’s CMS and its Shopify® e-commerce platform, enabling the team to centralize operations with minimal effort.

The team quickly saw benefits during onboarding. “The setup was incredibly fast—less than ten minutes—and with a single click, all our data transferred over. From there, integrations took just a couple of seconds. Having technology that moves this fast is a real advantage of working with Centric Shoppingfeed,” comments Fedry. This level of efficiency has strengthened the brand’s confidence as it prepares for the next stage of its digital roadmap. The upcoming deployment phase will focus on expanding to additional marketplaces and accelerating international growth.

With the technical foundations now in place, Maison Lejaby is equipped with the tools needed to manage its marketplace strategy effectively. “Centric Shoppingfeed dashboards let us track performance, order flow, returns and sales progression with real precision,” details Fedry. “Everything is structured so we can oversee this new channel smoothly from the start.”

As contracts with marketplaces advance, the brand is already seeing positive momentum. “Marketplaces are accustomed to working with Centric Shoppingfeed. When they learned we had chosen this solution, they welcomed us immediately,” adds Fedry. “We’re counting on Centric Shoppingfeed to guide us in this new market and help us make the right decisions at the right time.”

“We’re delighted that Maison Lejaby chose Centric Shoppingfeed for its marketplace expansion,” says Fabrice Canonge, CEO of Centric Software. “We look forward to supporting this new digital chapter.”

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Maison Lejaby (www.maisonlejaby.com)

Maison Lejaby is a French house that, since 1930, has showcased the art of corsetry through the expertise of its Lyon-based creative workshops.

Pioneering and visionary, the brand has reinvented lingerie codes over the decades by combining technical innovation and timeless elegance.

For 95 years, Maison Lejaby has accompanied women in their evolution, celebrating their freedom, their desire for expression and their inner power, while creating some of the greatest chapters in lingerie history. True to its heritage, the brand perpetuates a tradition of excellence with exacting standards: noble materials, precise cuts and perfectly mastered comfort for lingerie that enhances the body with precision and respect. Maison Lejaby offers a lingerie wardrobe designed for every moment, where Parisian allure, sensual elegance and controlled audacity combine. A true creative house, Maison Lejaby carries forward the vision of its founder, Gabrielle Vianney: a singular creative signature between timelessness and modernity, where the classic is illuminated with boldness and naturalness.

Centric Software® (centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, sell and replenish products.

Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with an up to 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.
Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.