August 20th, 2025

Likoufu of Guangzhou Restaurant Group Expands Centric PLM Project

“Expanding Centric PLM to additional departments will actively contribute to Likoufu’s business expansion. Our goal is not just to create new products but to redefine our methodology and process management for product development.”

— Mr. Hu Changli

Director of Likoufu’s Food Innovation Research Institute

Building upon past success, Likoufu aims to improve quality and efficiency of product development in the digital era by connecting more teams to Centric PLM

CAMPBELL, Calif., August 21, 2025 – Centric Software® is pleased to announce that Likoufu of Guangzhou Restaurant Group has officially kicked off Phase II of its Product Lifecycle Management (PLM) project. Centric Software provides the most innovative enterprise solutions to design, develop, formulate, source, comply, buy, make, package, market and sell consumer goods products in food & beverage, grocery and multi-category retail to achieve strategic and operational digital transformation goals.

Likoufu Food Co., Ltd. is a large-scale modern food production enterprise under Guangzhou Restaurant Group. Established in 1938, Likoufu manufactures a wide variety of foods including its award-winning Mid-Autumn mooncakes, frozen dim sum, pastries and bread, ready-to-eat meals and snack foods. Going from a single factory to a large modern enterprise with four wholly owned subsidiaries, one controlling subsidiary and five equity-participated companies. Likoufu sells online and to supermarkets, distributors, chain stores and e-commerce platforms. Its products are highly popular and well-regarded both locally and globally.

In September 2021, Likoufu launched Centric PLM™ to enhance business performance. The successful rollout of Phase I significantly improved R&D efficiency and quality, achieving both standardization and digitalization. Since the go-live, the company has effectively utilized system functions such as master data management and historical file asset collection.

As Likoufu’s product matrix and business scope increased in complexity and consumer demands rapidly evolved, the company faced new digital transformation challenges like disconnected processes and difficulties in cross-functional collaboration. In response, Likoufu has deepened its collaboration with Centric Software to launch Phase II of the PLM project.

Likoufu established a clear and phased plan for its PLM project. Since Phase I, it has effectively leveraged system features like R&D master data management. Phase II will build an end-to-end product lifecycle management framework covering the entire process from product concept to end of life.

Mr. Guo Weixiong, Chairman of the Guangzhou Restaurant Group Labor Union and Party Secretary of Likoufu, notes, “The main challenges of Phase II lie in its broad organizational scope and high process complexity. We expect Centric’s expert team to leverage their experience and share best practices, and we call on all business units at Likoufu to fully cooperate and work closely with Centric to ensure the project’s successful completion.”

Mr. Hu Changli, Director of Likoufu’s Food Innovation Research Institute, states, “Expanding Centric PLM to additional departments will actively contribute to Likoufu’s business expansion. Our goal is not just to create new products but to redefine our methodology and process management for product development.”

Mr. Guo Weixiong further emphasizes, “This project will optimize business processes, standardize data operations and strengthen the product database. It serves as a breakthrough and key driver for improving quality and efficiency, building core competitiveness in product management and propelling high-quality development in the digital era.”

Fabrice Canonge, President of Centric Software concludes, “We are thrilled that Likoufu is moving ahead with adding more functions and departments to Centric PLM. The collaboration among the teams responsible for the full product lifecycle will boost efficiency overall and impact business performance.”

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Guangzhou Restaurant (www.gzr.com.cn)

Founded in 1935, Guangzhou Restaurant is a time-honored brand well-respected as the leader in Cantonese cuisine. The Guangzhou Restaurant Group was established in 1991 and went public in 2017. At present, it has a headcount of more than 5000 employees. In recent years, the Group has been recognized as one of China’s top ten F&B brands, China’s well-known trademarks, and new models of China’s time-honored brands. With its focus on food and beverage services as well as food manufacturing, Guangzhou Restaurant Group comprises brands such as “Guangzhou Restaurant”, “Likoufu”, “Taotaoju”, and “Xingyue City”.

Likoufu Food Co., Ltd. is a large-scale modern food production enterprise under Guangzhou Restaurant Group. Established in 1938, Likoufu produces hundreds of food items across eight product lines, namely moon cakes for Mid-Autumn Festival, quick-frozen desserts, lotus paste fillings, Cantonese-style wind-cured meat, baked goods, quick meals, food souvenirs, and rice dumplings for Dragon Boat Festival.

Centric Software® (centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides the market-leading AI-enabled product lifecycle management platform for food & beverage manufacturers, grocery, brands and multi-category retailers. As experts in all fast-moving consumer goods, Centric Software delivers best-of-breed solutions to design, develop, source, comply, buy, make, package, assort, market and sell products. Centric Software solutions optimize the product portfolio, harmonize product offers and streamline product development by speeding time to market and innovation while enhancing quality control and ensuring regulatory compliance.

Centric PLM™ features integrated industry best practices and innovative, AI-enabled capabilities tailored specifically for food and beverage manufacturers, retailers and food service providers. Seamlessly manage the overall product lifecycle, from initial concept and formula development to packaging, quality, supplier collaboration, nutritional labeling, production, SKU rationalization and beyond. Results include up to a 50% improvement in productivity and a 60% decrease in time to market.
Centric Visual Boards™ are a visually oriented product portfolio optimization tool. A singular accessible workspace pulls in real-time data and imagery from multiple business systems. It is a new, visual way of working to ensure robust, consumer-right product offers, dramatically decreasing assortment development cycle time.
Centric PXM™ AI-powered Product Experience Management encompasses PIM, DAM, content syndication and Digital Shelf Analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.