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May 11th, 2020

Gymshark Boosts Speed and Efficiency with Centric Lifestyle PLM

CAMPBELL, Calif., May 12, 2020 – Gymshark, the UK-based fitness brand, has selected Centric Software®’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.

Teenager Ben Francis and his friends founded Gymshark in 2012 as a screen-printing operation in a garage. Today, Gymshark is the United Kingdom’s fastest-growing retailer and a globally recognized sportswear brand, retailing online to customers in 170 countries.

Gymshark’s product-related processes quickly became complex and challenging to manage due to the company’s impressive growth, kickstarting the search for a PLM solution.

“We risked delays and errors because we were using multiple manual working documents simultaneously across our product teams,” explains Justine McCarthy, Product Development Director at Gymshark. “Speed and accuracy were the primary drivers of the PLM project. We wanted one version of the truth that people could use with confidence to bring products to market faster and more efficiently.”

Gymshark selected Centric PLM for its user-friendliness and industry-specific features, says McCarthy.

“Centric is highly configurable with great out-of-the-box templates and embedded best practices that will structure our processes as an evolving brand. We pride ourselves on being agile, and Centric will maintain that agility. The system is intuitive and fun to use, which is important for our young product team. It’s the most appropriate and well thought-out solution on the market for Gymshark.”

Users across design, materials, product development, sourcing and production will collaborate using Centric PLM.

McCarthy says, “Centric PLM will be an absolute game-changer. Our teams are really excited about the implementation process and undergoing this transformation. With greater visibility and one version of the truth, our goal is to speed up every process in our product creation calendar, reduce errors and function in a much-improved way to support our fast growth. The Centric team really understands our business and our core values. We’re confident that as Gymshark evolves, Centric will offer the right solutions for our challenges.”

“We are delighted that Gymshark has selected Centric,” says Chris Groves, President and CEO of Centric Software. “Gymshark is an innovative and fast-growing sportswear brand that is poised to become an even greater success story, and we look forward to supporting them on their journey.”


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Gymshark (

Gymshark is a fitness apparel & accessories brand, manufacturer and online retailer based in the United Kingdom, supported by millions of highly engaged social media followers and customers in 170 countries.

Created in 2012 by teenager Ben Francis and a group of his high-school friends. Gymshark has grown from a screen printing operation in a garage, into one of the fastest-growing and most recognizable brands in fitness. This growth comes from a devotion to producing innovative, effective performance wear and an ever-expanding social presence, and above all a commitment to the Gymshark vision:

Before there is an action, there is an idea.

We exist to create the tools that help people unlock their full, incredible potential and put their ideas into action.

Be all that you imagined you could be. Be a visionary.


Centric Software (

From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor, consumer goods and home décor. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a new fully visual and digital experience for collaboration and decision-making and includes the Centric Buying Board to transform internal buying sessions and maximize retail value and the Centric Concept Board for driving creativity and evolving product concepts. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016 and 2018.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

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