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July 28th, 2021

Gymshark Boosts Design Productivity by 30% with Centric PLM

Sportswear leader connects teams and eliminates errors with a single source of the truth


CAMPBELL, Calif., July 29, 2021 – Centric Software® is delighted to announce the release of a success story about its customer, Gymshark.

Formed in 2012 in a garage in Birmingham, Gymshark has developed from a small screen-printing operation to one of the fastest-growing, most recognizable fitness brands. It specializes in functional training apparel, designing innovative performance technologies and building empowered conditioning communities.  Gymshark sells direct to customers via 15 international online stores, has over 4 million customers in more than 180 countries and reaches an online audience of over 12.5M.

Prior to PLM, the Gymshark teams were working within outdated systems that didn’t support the businesses’ exponential growth, and employees were growing frustrated with lengthy, manual and error-ridden processes. Gymshark knew it was time to introduce a modern digital solution that could help them bring their A-Game.

“Before Centric PLM, we were working in the old-fashioned way, using a million different Excel documents,” says Justine McCarthy, Development Director at Gymshark. “Our teams were growing rapidly, so it was getting harder and harder to maintain consistency and know exactly where the latest version of information was.”

In January 2020, Gymshark made the strategic decision to implement Centric Software’s market-leading PLM. Due to the COVID-19 pandemic, all training, testing and implementation of the initial phase was completed with teams working from home, and now, with PLM, there’s no limit to what they can achieve when working remotely.

“In this early stage, we are seeing huge benefits in our Materials process, with an estimated 30% increase in productivity,” shares McCarthy. “Centric PLM has opened our eyes as to how to be a leaner, smarter business.”

Gymshark is now benefitting from one single source of truth, seamless admin and communication between teams, greatly reduced human error, enthusiastic adoption and increased productivity.

Discover more ways to stay ahead of the competition with PLM by reading the full Gymshark Success Story!


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Gymshark (

Gymshark is a conditioning brand dedicated to creating functional training apparel, designing innovative performance technologies and building passionate, empowered conditioning communities.

Formed in 2012 in a garage in Birmingham, UK, it is now a leading brand in the sportswear industry and it is still growing. The company currently has offices in four different regions and over 500 employees. Its GSHQ headquarters operates out of a central hub in Solihull, UK and it recently opened its first US office in Downtown Denver, Colorado.

The Gymshark family consists of over 4 million customers in over 180 countries. It only sells directly to customers, via 15 international online stores and occasional pop-up stores, to provide everyone with the best possible experience.

Renowned for its ever-growing community of athletes and followers, its social media content reaches an audience of over 12.5M in over 55 countries.Always driven by progress, and after being named the UK’s fastest growing company in 2016 in The Sunday Times Fast Track 100, Gymshark turned over approximately £200M in 2018/19.


Centric Software (

From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Consumer Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLMTM, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric SMB focuses on core tools and industry best practices for emerging brands. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

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