January 26th, 2026

FUNKY BUDDHA Partners with Centric Software to Cut Pre-Season Buy Cycle and Drives Full-Price Sell-Through

— Nikos Alexiou

CEO of FUNKY BUDDHA

Multi-channel Greek fashion brand chooses Centric Planning to scale into new countries while reducing overstock.

CAMPBELL, Calif., January 27, 2026 — Centric Software® is pleased to announce that Greek fashion retailer ALTEX S.A., parent company of FUNKY BUDDHA, has selected Centric Planning™ to accelerate pre-season planning, improve assortment accuracy and support multi-market growth. Centric Software provides innovative, AI-enabled enterprise solutions to plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish products across fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail.

Founded in 2005 and headquartered in Greece, FUNKY BUDDHA operates across approximately 73 points of sale and more than 250 wholesale accounts in Greece, with retail in Cyprus, expansion underway in Romania and franchise agreements in Georgia and South Africa. The company designs contemporary casualwear for men and women and distributes through owned retail, franchise, wholesale and e-commerce channels.

As growth increased operational complexity, teams relied on spreadsheet-heavy processes for planning and buying, making it difficult to align differing retail and wholesale calendars, cluster stores effectively and allocate inventory with precision. Recent logistics disruptions extended lead times and increased the need for earlier, faster and more accurate decisions. With Centric Planning, FUNKY BUDDHA predicts a 50% reduction of its retail buy cycle from roughly two months to about one month with improvements in full-price sell-through and decreased overstock.

FUNKY BUDDHA chose to partner with Centric Software to deliver Merchandise Financial Planning, Assortment Strategy and Assortment Planning after an extensive review of the solution market.

“As a Greek brand scaling across channels and countries, we need more than a pretty interface—we need a planning engine. We chose to partner with Centric Software to bring both structure and to embed proven best practices,” says Nikos Alexiou, CEO of FUNKY BUDDHA. “Centric Planning will sharpen our accuracy, speed up smarter buying decisions and finally free our teams from spreadsheet chaos so they can focus on making the right calls.”

Looking ahead, FUNKY BUDDHA plans to strengthen pre-season disciplines first, then consider expanding with in-season planning and market intelligence capabilities as the brand scales to additional countries and builds middle-management depth across functions.

“Retailers operating across multiple channels and countries need planning built for fashion, not generic tools. Centric Software is excited to work with FUNKY BUDDHA to streamline its planning cycle, increase full-price sell-through and support international expansion,” says Fabrice Canonge, CEO of Centric Software. “The Centric Planning solution brings data, workflow and visual context together, so teams make faster, more confident decisions.”

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ALTEX S.A. (FUNKY BUDDHA) (www.funky-buddha.com; www.altex.gr)

ALTEX S.A. is a Greek fashion company that designs and distributes contemporary casualwear for men and women under the FUNKY BUDDHA brand, selling through owned retail, franchise, wholesale and e-commerce channels in Greece and abroad. The company emphasizes authenticity, creativity and quality and continues to expand internationally.

Centric Software® (centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, sell and replenish products.

Centric PLM™,the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitively and get closer to the consumer, driving up to a 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.
Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.