September 26th, 2022

Yinger Adopts Centric PLM to Turbocharge Brand Presence

Fashion group works with Centric Software® to drive digital transformation, stay competitive and get close to consumers

CAMPBELL, Calif., September 27, 2022 – Yinger Fashion Group (Yinger), a major Chinese fashion leader, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Since it was founded in 1996, Yinger has established six brands and built a large cross-industry diversified presence that integrates investment, R&D, creativity, marketing and services to the fashion industry. Yinger operates 15 regional sales branches and has more than 1,500 stores, with millions of customers across China.

Seeking to mitigate challenges such as economic headwinds and changing consumption patterns among younger generations, Yinger decided to invest in digital transformation by implementing Centric Fashion PLM.

Mr. Haitao Lu, Director of R&D at Yinger, says, “Under these circumstances, our long-term brand management strategy is to focus on refining internal management, improving collaboration and efficiency as well as the attainment, retention and development of target consumers.”

As well as transforming Yinger’s product development information, Centric PLM will be integrated with existing enterprise solutions to gather relevant data and business intelligence across its internal product, supply chain and marketing systems. The project aims to boost operational efficiency and create a unified platform for product data and brand assets that will enable better decision-making with real-time and accurate data visualization.

“China’s consumer market changes fast,” said Mr. Lingjun Kong, Vice President of Yinger Fashion Group. “To respect consumer preferences, we need digitalization not only on the marketing aspect, but also on the product aspect. I think PLM will be the future standard configuration for apparel companies. I look forward to the successful launch of the Yinger PLM project and believe that Centric PLM will sharpen the competitive edge of Yinger’s products in the future.”

“We are delighted that Yinger has selected Centric PLM to power their digital transformation,” says Chris Groves, President and CEO of Centric Software. “Yinger has been a leader in the Chinese fashion market for many years, and we are looking forward to sharing our practical experience in the global fashion industry to contribute to Yinger’s continued success.”

Learn more about Centric Fashion PLM.

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Yinger Fashion Group (https://www.yingerfashion.com/)

Since its inception in 1996, Yinger Fashion Group has successively established six brands, namely YINER, INSUN, PSALTER, Song of Song, OBBLIGATO, and XII BASKET, hence establishing its large cross-industry diversified presence that integrates investment, R&D, creativity, marketing, and services, with a focus on fashion.

Yinger Fashion Group currently has three industrial parks in Guanlan, Longhua district of Shenzhen, and Songjiang district of Shanghai. Operating 15 regional sales branches and more than 1,500 stores with millions of members across China, the group is hailed as a “pioneer in internationalizing China’s apparel industry to fuel the globalization of women’s clothing business in Shenzhen and even the whole nation at large.”

Centric Software (https://www.centricsoftware.com/)

From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Consumer Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor, consumer electronics and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLM®, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Retail Planning is an innovative, cloud-native solution powered by Armonica Retail S.R.L., that delivers an end-to-end retail planning process designed to maximize retail business performance. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016.

Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.