January 5th, 2026

DANIELS Accelerates E-commerce Growth with AI-Driven Centric PIM and Centric DAM

“Centric PIM and DAM cover all our needs, including the flexibility of adding modules. We especially value the flexible data model, which we configured to reflect our product structures.”

— Finn Grande

Head of e-commerce at DANIELS

German fashion retailer automates workflows, enhances data collection efficiency and reduces time to launch online by 50% with Centric Software

CAMPBELL, Calif., January 6, 2026 – Centric Software® is delighted to announce the release of a success story about its customer, DANIELS, a premium German fashion retailer. Centric Software delivers innovative, integrated, end-to-end AI-powered enterprise solutions to take products from concept to commercialization. Fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail teams can plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.

Founded in 1967 and headquartered in Bornheim, Germany, DANIELS is a retailer of high-quality men’s and women’s apparel. The company offers over 200 brands plus its own private-label products. Renowned for exceptional customer service, DANIELS operates stores across Germany and has expanded its reach with an e-commerce site serving consumers throughout Europe.

Recently, DANIELS was struggling to manage its vast product range. Manual product information updates were time-consuming and error prone. With two collections per year, each containing about 3,200 color variants, the company generates massive volumes of product data.

“Managing the product range was overwhelming,” says Finn Grande, Head of e-commerce at DANIELS. “We had no visibility of how many products were at what stage, where in the launch process, which ones were ready and where we had information missing.”

DANIELS recognized the need for both a Product Information Management (PIM) and Digital Asset Management (DAM) solution to centralize product information, automate tasks and improve data quality. After an extensive search, the team selected Centric PIM™ and Centric DAM™, components of Centric PXM™ (formerly Contentserv).

Grande explains, “Centric PIM and DAM cover all our needs, including the flexibility of adding modules. We especially value the flexible data model, which we configured to reflect our product structures.”

Today, AI automation enables batch updates, product content is transparent and DANIELS has gained massive efficiency with Centric PIM and DAM. “We don’t have to enter product data into two locations—spreadsheets and the store system—anymore,” explains Grande.

“We’re thrilled with DANIELS’s seamless Centric PXM launch and its rapid ROI,” says Fabrice Canonge, CEO of Centric Software. “We look forward to their continued growth leveraging Centric PXM’s robust AI-driven workflows.”

Read the full story to discover how DANIELS is driving efficiency, saving time and enhancing visibility with Centric PIM and DAM!

Read the full story

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DANIELS (daniels-shop.de)

The beginnings of a family business…

DANIELS was founded in Bonn in 1967 by Reinhold Daniels and has established itself over the years as a respected trendsetter in fashion and lifestyle. A combination of long-standing, competent employees and young, motivated ones creates a special sense of community and distinguishes DANIELS as a trustworthy and approachable family business. Today, in its third generation, DANIELS accompanies its customers with a clear vision of creating an exclusive offering and conveying the unique DANIELS style.

The essence of our company is to highlight the individual beauty and personality of each person through distinctive, high-quality clothing. The selection of exclusive merchandise shapes our unique assortment and is considered the pinnacle of craftsmanship at DANIELS. We describe the character of our collections as fashionable and chic, sporty and elegant, timeless and durable. A natural yet expressive look defines the unmistakable DANIELS style. Furthermore, our focus is on products of the highest quality. Therefore, we only offer clothing from brands whose message aligns with our DANIELS assortment and which stand out from the ever-changing trends of the fast-paced fashion world through timeless yet modern design. Through this carefully curated selection of national and international clothing specialists, our customers receive honest and genuine advice, ensuring they are always dressed to suit their individual style and look chic.

Centric Software® (centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, sell and replenish products.

Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with an up to 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.
Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.