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December 5th, 2022

Jinjia Enhances Beauty R&D with Centric PLM

Beauty and personal care company partners with Centric Software® to streamline product development and increase agility 

CAMPBELL, Calif., December 6, 2022Shanghai Jinjia Technology Co., Ltd. (Jinjia), a leading Chinese beauty products company, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.  

Founded in 2007, Jinjia is the general agent for more than 20 beauty brands in China. In 2019, Jinjia started its private brand development, including KIMTURE (skincare), EVERBAB (cosmetics), etc. Now Jinjia owns 4 private brands that account for more than 50% of the company’s revenues.  

With a focus on product quality and innovation, Jinjia has set up an independent R&D lab and its own channel distribution and marketing team, creating a closed loop from product development to promotion.  

With the growth of brand scale and the increase of innovation projects, Jinjia found it difficult to manage its business solely by manual operation and offline documents.   

Seeking to maintain a competitive advantage, Jinjia chose to implement Centric Cosmetics PLM to shorten new product development times, enhance R&D precision, optimize team collaboration and promote business agility. 

Im deeply impressed by Centrics in-depth industry insights and best practice experiences in the global fashion and retail industries, especially in beauty and personal care,” says Ms. Maggie Wang, Chairwoman of Jinjia. Centric will enable us to move from unstructured growth to refined operations and leverage our product strengths, thus ensuring the stable and long-term development of domestic brands. 

Mr. Ye Yun, Head of Jinjias IT Department, adds, We are now in the early stages of digitalization and need a flexible and configurable system that can be expanded with increasing business process coverage and flexibility to account for a changing business landscape. Centric certainly has many competitive advantages in this regard and will be able to meet our long-term development needs.  

Jinjia is a strategic ‘lighthouse partner’ for Centric Software in China, working together to implement a digital transformation project that will be a benchmark for the Chinese cosmetics industry.  

Wang concludes, “With a pioneering spirit, we are very pleased to launch this groundbreaking cosmetics PLM project in China with Centric Software. We have unanimously decided to partner with Centric. I have full confidence in our decision and look forward to blazing a new trail in the domestic beauty market through our cooperation.”  

“We are very pleased that Jinjia has selected Centric as a strategic digital transformation partner,” says Chris Groves, President and CEO of Centric Software. “We believe that this is not only a business cooperation, but also a technical exchange between two enterprises that maintain leadership and innovation in their respective fields. We look forward to working closely with Jinjia to ensure that Centric PLM enhances their R&D capabilities, collaboration and competitiveness to drive future growth.”  

Learn more about Centric Cosmetics PLM  

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Jinjia Technology (  

Founded in 2007, Shanghai Jinjia Technology Co., Ltd. is headquartered in Shanghai and has established branches in the United States, Japan, Hangzhou, Wuxi, etc., as well as professional wholly owned and cooperative warehouses in several cities. With a focus on beauty and personal care, Jinjia is committed to offering various quality beauty products to Chinese women.  

Jinjia serves as the general agent for more than 20 brands, including the affordable makeup brand LA GIRL, functional skin care brand TIMELESS, and sensitive skin care brand FAB. Jinjia began developing its own brands in 2019. To date, the company has officially launched 4 original brands, including KIMTRUE, a brand that focuses on personal care, and EVERBAB, a makeup tool brand. Both brands are well received in the market and their own brands account for more than 50% of Jinjia’s revenues. 

Despite having developed keen consumer insight and innovative brand operation strategies over the decades, Jinjia understands that the long-term development of the brand depends on product quality and the company’s ability to innovate. In response, Jinjia has set up a laboratory for independent research and development in the early years, and has gathered many developers with more than ten years of R&D experience. In addition, it has also formed its own channel distribution and marketing team, creating a closed loop from product development, channel to brand promotion. 


Centric Software ( 

From its headquarters in Silicon Valley, Centric Software provides a product concept to launch platform for consumer goods such as fashion, retail, footwear, luxury, outdoor, consumer electronics, cosmetics & personal care and food & beverage. Centric Software’s flagship Product Lifecycle Management (PLM) platform, Centric PLM, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Digital Boards offer highly visual, touch-screen experiences for collaboration and decision-making. Centric Planning is an innovative, cloud-native, augmented-intelligence solution delivering end-to-end retail planning to maximize retail and wholesale business performance. Centric Market Intelligence, powered by StyleSage, is an AI-driven market insight platform for data-informed decision-making on pricing and product assortments to maximize revenue and margins. Among many other market-driven innovations, Centric Software is widely known for its connectivity to dozens of other enterprise systems, including ERP, DAM, PIM, e-com and more, in addition to creative tools such as Adobe® Illustrator, a host of 3D CAD connectors and sustainability tools, such as HIGG. Centric Software has the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry.  

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions. 

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list several times. Centric also received five excellence awards from Frost & Sullivan over the past decade. 

Centric Software is a registered trademark of Centric Software, Inc. All other brands and product names may be trademarks of their respective owners. 

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