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September 21st, 2022

Higher Technology Drives Digital Intelligence Project with Centric PLM

Automotive accessories company partners with Centric Software® to transform decision-making and boost efficient product development 

CAMPBELL, Calif., September 22, 2022 – Higher Technology Co., Ltd. (Higher), a leading maker of car accessories, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals. 

Established in 1987, Higher is one of the largest automobile interior accessory manufacturers in China. Higher produces more than 1,300 items in five categories, and products are primarily sold in the United States, Canada, Europe, the Middle East and Australia. Higher’s main product lines command a 30% market share in the United States.  

Having grown rapidly in recent years, Higher decided to accelerate their digital capabilities and invest in Centric PLM to handle ever-expanding product lines and categories.  

 “Working with spreadsheets and traditional methods, we experienced issues such as wasted time, duplication of effort, and scattered and inconsistent business data,” explains Ms. Xu Bin, Chairwoman of Higher. “With Centric PLM, Higher’s design, development, business, technology, proofing, procurement and other teams will be able to collaborate more efficiently on a unified platform. We will build a complete product database to provide strong digital intelligence support for future product grouping, matching, production and customer selection decision-making.” 

One of the key factors of Higher’s success is that we embrace change and dare to innovate,” she continues. “We were impressed by Centric’s innovative spirit as well as their industry-leading insights and rich customer experience across the entire consumer goods industry. Centric PLM is flexible, scalable and can guide and inspire our team to empower product development and management innovation. This will enable us to maintain our leading position in the industry.”  

Higher’s PLM project aims to enhance structured data management and collaboration, build a product knowledge base with historical data, visualize data during design and development stages to improve customer satisfaction and streamline workflows to optimize efficiency.  

“We are honored to partner with Higher as they embark on the total digital transformation of their business,” says Chris Groves, President and CEO of Centric Software. “We are looking forward to working closely with Higher to build a collaborative digital intelligence and product data platform that will enable Higher to grow and expand even further in the future.”  

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Higher Technology Co. (  

Established in 1987, Higher is based in Sanmen County in Zhejiang Province. Originally, the company’s main business was the production and sale of automotive interior accessories while it has, over the years, diversified into aquaculture and finance as well as other product sectors.  

After more than three decades of development, the company now boasts a production facility featuring a wide-range of categories where it puts to use its profound technological experience. Higher produces more than 1,300 items in five categories, including automobile floor mats, seat covers, seat cushions, steering wheel covers, and comfort products, with an annual output of 12 million sets. It is one of the largest automobile interior accessory manufacturers in China and a national high-tech enterprise.  

Its products are primarily sold in the United States, Canada, Europe, the Middle East, and Australia, as well as in other countries and regions. Its main product lines command a 30% market share in the United States. Higher’s business extends into more than 10 countries and regions along the Belt and Road, as well as into three BRICS countries. 


Centric Software ( 

From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Replenishment Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor, consumer electronics and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLM®, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Retail Planning is an innovative, cloud-native solution powered by Armonica Retail S.R.L., that delivers an end-to-end retail planning process designed to maximize retail business performance. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs. 

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.  

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016.  

Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.  

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners. 

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