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August 3rd, 2020

12 STOREEZ innovates with Centric PLM

CAMPBELL, Calif., August 4, 2020 Fast-growing Russian women’s and men’s clothing brand 12STOREEZ has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software® provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, home décor and consumer goods companies to achieve strategic and operational digital transformation goals.

12 STOREEZ is Centric Software’s third customer in Russia, marking exciting growth and geographic expansion for the market-leading PLM company.

Founded in 2014 by twin sisters Irina and Marina Golomazdiny and Ivan Khokhlov, 12 STOREEZ launched as an online Instagram store, with a small showroom in Ekaterinburg, Russia. Now a globally recognizable brand employing about 460 people, the company has amassed over one million followers on Instagram with 26 offline retail stores in ten cities across Russia and one store is located in Almaty, Kazakhstan. Production and sales are doubling or tripling each year.

“We enable our customers to create a practical and well-thought capsule wardrobe that can be quickly updated with just one or two fresh new items,” explains Ivan Khokhlov, CEO and co-founder of 12 STOREEZ. “We release new collections every month — not a couple of times a year — and we carefully monitor quality and prices.”

Khokhlov explains that 12 STOREEZ decided to implement a Product Lifecycle Management (PLM) system to streamline information access and communication across all departments of the organization, and that Centric Software offered the most agile, forward-thinking and fastest solution.

“Our rapid company growth and fast-moving collections require a centralized, digital storage system providing visibility of all stages of the product journey,” adds Khokhlov.

“Centric Software is a progressive company with an innovative approach to introducing PLM in the most agile way, allowing us to integrate the program in the shortest time frame possible,” Khokhov says. “With Centric Fashion PLM we expect to reduce time and resources for unnecessary communications by around 38% by uniting a large product team in a single system.”

Khokhlov goes on to explain: “We predict that Centric PLM will allow us to calculate the cost price more accurately and the system will also help us to structure all our data and product information libraries in one place.”

Centric Software is excited to be partnering with such a young, dynamic company striving to embrace the newest digital technology to be as ‘mobile’ as possible. Both Centric and 12 STOREEZ believe that times of crisis present an opportunity to advance the company for the better, address challenges and win more market share while other businesses are cutting costs and resources.

“We are delighted to welcome 12 STOREEZ as our third partner in Russia,” comments Chris Groves, President and CEO of Centric Software. “12 STOREEZ and Centric share many core values, and we are looking forward to working with 12 STOREEZ to implement Centric PLM and support their accelerated growth.”


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 12 STOREEZ is a Russian women’s and men’s clothing brand created by twin sisters Irina and Marina Golomazdiny and Ivan Khokhlov in 2014. Initially established as an online Instagram store with one offline store in Ekaterinburg run by a team of 3 people, the team now consists of around 460 professionals working across 26 offline retail stores in 10 cities in Russia, and each year the business has increased production and sales two-three times, year on year.

The company has gained over one million Instagram followers to date, with RBC magazine describing it as one of the fastest-growing women’s and men’s clothing brands. The company’s key concept is to enable its customers to create a practical and considered capsule wardrobe that can be quickly and easily updated with one or two new items.

New collections are released every month, with quality and prices closely monitored, to ensure beautiful, stylish items are available to everyone, regardless of age, appearance and income.


Centric Software (

From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor, consumer goods and home décor. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a new fully visual and digital experience for collaboration and decision-making and includes the Centric Buying Board to transform internal buying sessions and maximize retail value and the Centric Concept Board for driving creativity and evolving product concepts. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016 and 2018.

Centric Software is a registered trademark of Centric Software Inc.. All other brands and product names may be trademarks of their respective owners.

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