EPR and the Beauty Industry: 8 Essential Insights for Cosmetics & Personal Care Companies to Stay Ahead of Regulatory Changes

EPR is a policy framework that holds producers accountable for the end-of-life management of their products often including financial and operational responsibility. The goal of these regulations is to motivate cosmetics & personal care brands and manufacturers to develop more eco-friendly packaging and reduce waste.  

Here’s what cosmetics & personal care brands and manufacturers need to know about EPR to stay ahead of the curve and prepare operations to tackle new regulations and maintain compliance.  

Most EPR programs target consumer-facing packaging, including plastic bottles, glass jars, paperboard cartons, tubes, pumps and multilayer sachets. If a product is packaged for retail or professional use, it’s likely affected.  

EPR laws shift the responsibility for packaging waste from governments and consumers to producers. Cosmetics & personal care companies will be expected to finance and manage the end-of-life disposal of the packaging they put into the world. 

California, Colorado, Oregon, Maine, Minnesota and Washington have already passed EPR laws for packaging. While the rules vary by state, the theme is consistent: more accountability, more reporting and more pressure to rethink packaging materials. Fees are also part of the equation. 

A company’s EPR costs will depend on the type and amount of packaging materials it uses. Recyclable, compostable and refillable formats are often incentivized while problematic plastics and mixed materials typically come with higher fees. 

EPR laws are accelerating the shift toward greener, smarter packaging. Cosmetics & personal care companies that invest in recyclable, compostable or reusable formats reduce regulatory risk, lower ERP fees, build consumer trust and stay ahead of evolving legislation. Rethinking packaging now creates competitive advantage later. 

EPR laws are one piece of a larger packaging overhaul. States like California are introducing stricter labeling requirements to combat “greenwashing.” Brands will need to ensure sustainability claims are accurate and backed by verifiable data. 

Companies may be required to join a PRO which manages compliance and pays fees on behalf of its members. Although, producers remain responsible for accurate reporting and active participation. 

EPR compliance hinges on robust packaging data including material types, volumes, recycled content, supplier sources and usage by region. Companies relying on disconnected spreadsheets and outdated and siloed systems will struggle to keep up.

Next-generation Product Lifecycle Management (PLM) product development technology empowers cosmetics & personal care companies with the packaging data control, visibility and agility needed to stay compliant. PLM connects all teams and centralizes product and packaging specifications, automates updates, tracks material usage by region and simplifies sustainability reporting. PLM also provides a complete view of packaging costs — both upfront sourcing expenses and end-of-life disposal costs — enabling businesses to make smarter, more sustainable choices. 

Ready to learn more about how PLM transforms sustainable packaging innovation while keeping up with regulatory and consumer demands?