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January 15th, 2024

Wild Foods Chooses Centric PLM for Rapid International Expansion

Innovative Chilean maker of healthy foods seeks to revolutionize the food industry and accelerate time-to-market by 35%

CAMPBELL, Calif., January 16, 2024Centric Software®, the Product Lifecycle Management (PLM) market leader, is pleased to announce that Chilean food company Wild Foods has selected Centric PLM™ to enable growth, optimize product development and speed time to market. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, price and sell food & beverage and consumer products to achieve strategic and operational digital transformation goals.

Headquartered in Chile and founded in 2017, Wild Foods aims to improve the status quo of the food industry by producing healthy and nutritious products while providing product transparency to consumers. High market acceptance is fueling rapid growth and the company seeks to further optimize product development while also ensuring quality and compliance across the board. Wild has a presence in Chile, Mexico, Colombia, Brazil, Peru and the United States.

Different challenges led Wild Foods to digitalize their product development process. “I’d say there were two important reasons: one is that we’ve grown. Three years ago we were 20 people working on four or five products, today we have more than 100 products available. Secondly, due to an error in a nutritional table, and that was the last straw. We decided that the standard of our products must be the best on the market,” explains Rodrigo Paredes Bassi, Head of Digital Transformation at Wild Foods.

For a company that specializes in healthy and nutritious foods, assuring the quality and compliance of its products is key. Mistakes were an urgent sign that their old process was limiting business growth, both nationally and internationally. Paredes confirms, “Strategically speaking, another major deciding factor for investing in a digital R&D platform is the company’s growth. We need to keep opening up categories and speeding time-to-market.”

The search for a PLM began with approximately eight suppliers. “We chose Centric PLM Food & Beverage for its high usability and specialization—the software, as well as the professionals, are focused on this market,” Paredes says. “Centric Software was the platform that the development team liked the most. In addition, we talked to two companies that are already Centric clients, and these conversations were positive factors in our decision.”

“Our goal is to decrease time-to-market by 35%,” concludes Paredes. With the integration of all data, products and people—including suppliers—on one single platform, the company will cut down on costs, improve traceability, optimize the product range and simplify sourcing. All of this will certainly help Wild Brands to achieve its ambitious market expansion plans.”

“We are excited to support Wild Foods’ goal to improve the status quo. Wild puts the interest of their customers and transparency at the heart of all their innovations, aligning nicely with our own philosophy,” says Chris Groves, CEO of Centric Software.

Learn more about Centric PLM for Food & Beverage

Wild Foods ( 

The Chilean food company seeks to revolutionize the food industry with attitude, creativity and rock’n’roll. In 2017, the group of friends Felipe Hurtado, Pier Paolo Colonnello and Javier Castro got fed up with only finding unhealthy snacks in supermarkets and stores and decided to be the leaders in transforming the food industry. As of today, Wild Foods products are available in Chile, Mexico, Colombia, Peru, Brazil and the USA. Its proposals for change go beyond offering innovative and healthy high-quality products. The company seeks to persuade consumers to understand more fully what they are consuming, both in nutritional terms and in relation to the origin of the ingredients used and how the food is produced.

Centric Software® (

From its headquarters in Silicon Valley, Centric Software provides the market-leading AI-enabled Product Lifecycle Management platform for food & beverage manufacturers, grocery and multi-category retailers. As experts in all fast-moving consumer goods, Centric Software delivers best-of-breed solutions to design, develop, source, buy, make, package, assort and sell products. Centric solutions optimize the product portfolio, harmonize product offers and streamline product development by speeding time to market and innovation while enhancing quality control and ensuring regulatory compliance.

  • Centric PLM™ features integrated industry best practices and innovative, AI-enabled capabilities tailored specifically for food and beverage manufacturers, retailers and service providers. Seamlessly manage the overall product lifecycle, from initial concept and formula development to packaging, quality, supplier collaboration, nutritional labeling, production, SKU rationalization and beyond. Results include up to a 50% improvement in productivity and a 60% decrease in time to market.
  • Centric Visual Boards™ are a visually oriented top-down/bottom-up product portfolio optimization tool. Real-time data and imagery from multiple business systems are brought into a singular accessible workspace, creating a new, visual way of working for all teams to ensure robust, well-balanced global/regional product offers, dramatically decreasing assortment development cycle time.

Centric Software maintains a 100% go-live rate and has received awards for excellence from Just Food, Just Drinks, Business Awards UK, Frost & Sullivan and many other regional accolades. Centric Software is proud to provide the best solutions, backed by the best team and to partner with the best customers.

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