May 27, 2026
Grupo 3corações Targets 20% Reduction in Time to Market With Centric PLM
Centric PLM felt more intuitive from the start. It seemed simpler and more natural for the user.
— Lucila Garcia
Head of R&D at Grupo 3corações
Brazilian coffee leader advances digital transformation to safeguard digital assets and accelerate innovation
CAMPBELL, Calif., May 27, 2026 – Centric Software® is pleased to announce that Grupo 3corações has selected Centric PLM™ to drive go-to-market innovation. Centric Software delivers innovative, integrated, end-to-end AI-powered enterprise solutions to take products from concept to commercialization. Food & beverage, cosmetics & personal care, grocery and multi-category retail teams can plan, design, develop, formulate, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.
Grupo 3corações, founded in 1959, is a Brazilian company with more than 60 years of history and a presence across the country. A leader in coffee and a major player in multiple food & beverage categories, the company has a portfolio of more than 30 brands, including 3 Corações, Santa Clara and regional brands such as Pimpinela, Café Brasileiro and Iguaçu, as well as around 1,000 SKUs. Its offerings span roasted and ground coffee, capsules, soluble and instant coffee, ready-to-drink beverages and categories such as cappuccino and powdered coffee with milk, with a notable presence in specialty coffee as well. With products available in more than 400,000 points of sale in Brazil, its own logistics and commercial structure and exports to Latin America and the United States, Grupo 3corações remains focused on the consumer, continuous innovation and digital transformation.
In the years following the pandemic, as Grupo 3corações advanced digital transformation initiatives across the business, the R&D team saw an opportunity to evolve its own operating model. “We needed to accelerate development and reduce time to market without increasing expenses because it was a difficult period for the business,” says Lucila Garcia, Head of R&D at Grupo 3corações. “From my perspective, we already had the right team in place and our process was serving us well. The only management pillar left to address was the tool.”
That need led to the launch of the R&D 4.0 project. During the vendor evaluation process, Centric stood out for its fit with the team’s requirements and its ease of adoption. “Centric PLM felt more intuitive from the start. It seemed simpler and more natural for the user. It was also a solution specific to food & beverage R&D and integration with other business systems was an important factor because we needed a stronger foundation to centralize information and better protect the knowledge generated by the team,” explains Lucila.
With the implementation of Centric PLM, Grupo 3corações has set a target to reduce time to market by 20%, although speed was not the primary factor behind the decision. “The most compelling argument internally was the protection of digital assets and the control of knowledge generated throughout product development,” says Lucila. Implementation begins with the creation of a raw materials library integrated with ERP and will then expand to additional modules. By structuring and centralizing product data, the company expects to scale with greater control and efficiency. “As the business grows, we expect to support expansion with the same technical rigor, but with more technology,” Lucila adds.
“By adopting Centric PLM, Grupo 3corações reinforces its ability to innovate with consistency while preserving the strong culture it has built over decades,” says Fabrice Canonge, CEO of Centric Software. “Centric Software is excited to be part of this journey as Grupo 3corações combines tradition and digital transformation to drive greater agility, control and sustainable growth.”
Learn more about Centric Software’s solutions.
Request a DemoABOUT GRUPO 3CORAÇÕES
Founded in 1959, Grupo 3corações is the leader in the coffee segment in Brazil, with a comprehensive portfolio that includes roasted and ground coffee, capsules, soluble coffee, instant coffee and ready-to-drink beverages. The group brings together more than 30 brands, including 3 Corações, Santa Clara and regional brands such as Pimpinela, Café Brasileiro and Iguaçu, and is present in more than 400,000 points of sale across the country, supported by its own logistics and commercial structure, in addition to exports to Latin America and the United States.
A reference in innovation, the group is behind the exclusive TRES® solution, with multi-beverage machines and more than 50 flavors across coffee, creamy beverages, teas and capsule-brewed filtered coffee. In the specialty coffee segment, it operates with Rituais 85+ by 3 Corações, which focuses on premium beans (SCA 85+) with an emphasis on sustainability and social impact. Beyond coffee, Grupo 3corações also operates in other food categories, such as powdered drink mixes (Frisco), chocolate drink powder (Chocolatto), seasonings and corn-based products (Dona Clara and Kimimo), as well as the Positive Co. and Zaya brands, expanding its presence in consumers’ daily lives through entry into the plant-based milk, supplements and healthy snacks segments. For more information, visit: www.3coracoes.com.br.
Centric Software® (centricsoftware.com)
From its headquarters in Silicon Valley, Centric Software provides the market-leading AI-enabled product lifecycle management platform for food & beverage manufacturers, grocery, brands and multi-category retailers. As experts in all fast-moving consumer goods, Centric Software delivers best-of-breed solutions to design, develop, source, comply, buy, make, package, assort, market and sell products. Centric Software solutions optimize the product portfolio, harmonize product offers and streamline product development by speeding time to market and innovation while enhancing quality control and ensuring regulatory compliance.
Centric PLM™ features integrated industry best practices and innovative, AI-enabled capabilities tailored specifically for food and beverage manufacturers, retailers and food service providers. Seamlessly manage the overall product lifecycle, from initial concept and formula development to packaging, quality, supplier collaboration, nutritional labeling, production, SKU rationalization and beyond. Results include up to a 50% improvement in productivity and a 60% decrease in time to market.
Centric Visual Boards™ are a visually oriented product portfolio optimization tool. A singular accessible workspace pulls in real-time data and imagery from multiple business systems. It is a new, visual way of working to ensure robust, consumer-right product offers, dramatically decreasing assortment development cycle time.
Centric PXM™ AI-powered Product Experience Management encompasses PIM, DAM, content syndication and Digital Shelf Analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.
Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.