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November 8th, 2018

Growth Unleashed: Outward Hound Sets Centric PLM as Digital Foundation to Underpin Expansion

CAMPBELL, Calif., November 8, 2018 – Centric Software is delighted to announce the release of a success story about its customer, Outward Hound.

Outward Hound, a pet product company based in Denver, Colorado creates award winning and fun toys, gear, games and treats for cats and dogs. The company was founded in 1998 by Kyle Hansen, when he and his wife Jennifer realized that it was difficult to find good-quality toys and accessories for dogs in pet shops.

Outward Hound has grown rapidly, and following a series of acquisitions, now encompasses 8 brands: Outward Hound, Petstages, Dublin Dog, Bionic, Nina Ottosson, Charming Pets, Wholesome Pride and Planet Dog. With more acquisitions on the horizon in 2018 and a vision of being leader of the dog and cat supplies world, Outward Hound is in an exciting phase of growth and expansion.

In this critical time of rapid development, Outward Hound decided to build a digital foundation to face the challenges that come with adding more brands, more people and more products each year.

“Centric PLM has been the digital foundation for Outward Hound’s ambitious growth strategy, says Lynn Rosen, VP of Design/Product Development at Outward Hound. Our SKU count has multiplied by 8 and the number of PLM users has tripled since implementation, while incorporating a growing number of brands. Centric PLM is absolutely part of our growth plan.“

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Meet Centric at ORWM November, 8-11 to see how Denver’s Outward Hound gain efficiencies and accelerate product development using Centric PLM.

Registration is now closed


Outward Hound (

Outward Hound® was founded to improve the lives of pet parents with meaningful innovations that Raise The Woof! A lofty goal? Sure. But that’s why we’ve built a team of dog-loving designers and product experts. We believe that good products should do more than satisfy a need: they should make life with your dog healthier, happier & more fun! They should inspire you to try new things and empower you to discover new possibilities with your furry friend. We work to solve common problems in fun & engaging ways. Whether it’s creating a smarter feeder that helps your dog eat healthier or designing a toy that can truly stand up to tough chewers, we’re dedicated to making quality products that you and your dog can enjoy for a long time. You can find our award-winning products in global Omni-channel retailers. Our growing product portfolio includes interactive dog toys, games, gear, holiday accessories and feeding solutions.


Centric Software (

From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor, and consumer goods.  Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone, and large-scale, touch-screen televisions. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric’s flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM, including innovative technology and key industry learnings tailored for small businesses.

Centric Software has received multiple industry awards, including the Frost & Sullivan Product Leadership Award in Retail, Fashion, and Consumer Goods PLM in 2018 and Frost & Sullivan’s Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2016 and 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015 and 2016.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

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