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October 14th, 2020

3COLOUR and Centric Software® Reinforce Longstanding Partnership with E-Commerce Project

CAMPBELL, Calif., October 15, 2020 – 3COLOUR, the Chinese fashion brand, has once again selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.

3COLOUR was established in 1997 as the first brand under Excellent Fashion Garment (Hangzhou) Co., Ltd. 3COLOUR has dozens of branches and offices in more than 300 cities across China, and with more than 1,000 franchise stores, it has become the largest brand in the group.

3COLOUR was one of the earliest Centric Software customers in China, successfully launching Centric PLM in 2014. After just two seasons, 3COLOUR’s BOM accuracy increased from 70-80% to 100%. Centric PLM saves days of working time for designers and developers, enabling them to focus on creating new products.

3COLOUR will now implement Centric PLM for their rapidly-expanding e-commerce business. The e-commerce team is grappling with challenges such as mixed R&D models operating in parallel, disorganized sample management and the need to respond rapidly and effectively predict product profitability in a short development cycle.

Mr. Li, who heads up the 3COLOUR e-commerce team, says, “I have been considering implementing aPLM project for two years. The powerful capabilities of Centric PLM and the professional abilities of the Centric team are impressive. I believe that Centric PLM will help our e-commerce team save time, improve efficiency, control costs, speed up R&D and new product launch times. The project will lay the foundation for future development.”

“We expect to avoid past mistakes by leveraging a knowledge base and best practices within the PLM system, which will greatly reduce the error rate and improve efficiency in the future. Team members will have more time to focus on creative work, stimulating brand innovation,” he concludes.

“We have a productive longstanding relationship with 3COLOUR, and we are pleased that they continue to trust Centric to provide a digital foundation for their e-commerce business,” says Chris Groves, President and CEO of Centric Software. “We look forward to continuing to collaborate with 3COLOUR to help them achieve growth goals.”


Learn more about Centric Fashion PLM




3Colour (

In 1997, as the first brand under Excellent Fashion Garment (Hangzhou) Co., Ltd., 3COLOUR was established near the beautiful West Lake. 3COLOUR currently has dozens of branches and offices in more than 300 cities across China. With more than 1,000 franchise stores in the group, it has formed a three-dimensional marketing network pattern that connects different areas in China, and become the largest sub-brand under Excellent Fashion Garment (Hangzhou) Co., Ltd.

Founded in 1997, Excellent Fashion Garment (Hangzhou) Co., Ltd. is a fashion industry company engaged in design, production, marketing, logistics, and informatization. In addition to 3COLOUR, there are many well-known apparel brands such as ibudu and LEISURE, with a sales network covering more than 30 provinces, municipalities, and autonomous regions across China.


Centric Software (

From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor, consumer goods and home décor. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a new fully visual and digital experience for collaboration and decision-making and includes the Centric Buying Board to transform internal buying sessions and maximize retail value and the Centric Concept Board for driving creativity and evolving product concepts. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016 and 2018.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

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