Turkish fast-fashion leader introduces an integrated and robust data-driven PLM solution to speed up decision-making and increase revenue
CAMPBELL, Calif., February 9, 2021 – Top Turkish fast-fashion company Koton has chosen Centric Software®‘s Product Lifecycle Management (PLM) to streamline its processes and boost productivity. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.
Founded in Istanbul, Turkey, in 1988, Koton is now present in 30 countries with 500 stores internationally and over 1,000 points of sale around the world. With a vision to become a global fashion brand across five continents, more than 90 million product sales are made per year across its main women’s and men’s ranges and its trademarked sub-brands in other categories including lingerie, jeans, accessories, sport, beauty and kids lines.
With the COVID-19 pandemic forcing store closures and impacting their revenues, introducing this new, digital-first way of working became more crucial than ever for Koton to modernize its processes – from design, sourcing and merchandising for stores to its e-commerce business – and adopt a robust, integrated, data-driven system to support decision-making throughout the entire product lifecycle.
“We realised the whole process was a hybrid system – we had some in-house systems, some legacy systems and manual processes all at work,” explains Mesut Akyıldız, Director of IT and Process Development at Koton. “Information was passed between all of these departments, often on paper, sometimes verbally, and changes were made but not all recorded, so it was very difficult to pinpoint problems and evaluate all the processes to identify what needed to be fixed.”
Centric PLM was the obvious choice for Koton, as not only did many high-profile brands recommend Centric with glowing references, Koton was impressed with Centric’s professionalism, expertise and intention to support their business to produce tangible results.
“Speaking directly with President and CEO of Centric Software Chris Groves made us feel we were a very valuable customer,” says Akyıldız. “When we heard from Chris about how the company has grown, and his passion for the Centric ethos, this really made a difference for us. The application was also very robust – when we asked questions, we got very detailed answers from the Centric team. Whenever I need support, I am confident I am going to get it from Centric.”
“Now we’re in the implementation stage, the Centric project team is setting up all the processes and understanding our requirements. With Centric PLM, we are expecting a big increase in productivity in the next five years, as well as faster processes that meet customer requirements, and create products more appropriate for their needs. We predict revenues will increase and be impacted in a positive way.”
Centric PLM is also enabling Koton to achieve its sustainability objectives by more easily managing its new sustainable fashion line, which uses recycled materials to help environmental causes and the community.
“We are thrilled to be working with Koton to support its digital transformation goals,” comments Chris Groves, President and CEO of Centric Software. “We are proud that Koton considers Centric as not just a vendor but its long-term technology partner, and we look forward to continuing this exciting journey together.”
Fast-fashion brand Koton was founded in Istanbul, Turkey, in 1988 and now has over 300 stores in Turkey, 200 stores internationally across 30 countries and over 1000 points of sale around the world. It is the second largest brand in Turkey, and the first Turkish brand to become a Better Cotton Initiative (BCI) member.
Eighty new designs are introduced to Koton stores every day, with 30,000 new styles produced per year and more than 90 million product sales made annually across its main women’s and men’s lines and trademarked sub-brands including lingerie, jeans, accessories, sport, beauty and kids sub-categories under the Koton brand name.
The company comprises more than 10,000 employees, with over 220 people in the design team, and considers sustainability as the main framework of its existence, with a number of initiatives under its ‘Respect Life’ manifesto, respecting four main pillars: the planet, business, people and communities.
Koton’s HandCraft Collection is part of the Business Call to Action Platform of the United Nations Development Program, and is an inclusive Business Model aiming to improve the living conditions of hundreds of women outside the workforce.
Centric Software (www.centricsoftware.com)
From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods including cosmetics, beauty, food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a new fully visual and digital experience for collaboration and decision-making and includes the Centric Buying Board to transform internal buying sessions and maximize retail value and the Centric Concept Board for driving creativity and evolving product concepts. All Centric innovations shorten time to market, boost product innovation and reduce costs.
Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.
Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.
Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.