Fast-growing California swimwear brand levels up in product development
CAMPBELL, Calif., February 4, 2021 – California-based fashion brand Frankies Bikinis has selected Centric Software®’s Product Lifecycle Management (PLM) solution for emerging brands, Centric SMB. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies, aimed at achieving strategic and operational digital transformation goals.
Based in Venice, CA, Frankies Bikinis delivers a variety of inclusive and on-trend swimwear, apparel and clean beauty. The brand was founded in 2012 by Francesca Aiello, fueled by her desire to create high-quality swimwear with her remarkable sense of style. The trend-driven designs and affordable price points makes their offerings a favorite among not only consumers, but an expansive and growing group of A-List celebrities.
The company has experienced rapid growth while expanding into new categories such as footwear and cosmetics and needed a tool to streamline product development to cope with the increasing number of products, product types and channels. Kalin Mowry, Director of Production and Development, recalls working in numerous spreadsheets, shared docs and emails, stating, “There were thousands of email chains just trying to track the samples, incoming shipments, and raw materials. We were looking for a streamlined solution to house everything under one roof.”
The team at Frankies Bikinis reviewed several PLM providers, but decided on Centric SMB because of its out-of-the-box configurability and the ability to meet the needs for both today and the future. Mowry states, “We chose Centric because we wanted a long-term partner whose solution can grow and expand as we do. Having all the data at our fingertips will make it easy to share documents and calendars with other departments, making the process extremely streamlined and cohesive.”
Chris Groves, President and CEO of Centric Software shares, “We are very pleased that Frankies Bikinis, an exciting and dynamic company, has chosen to partner with us. We look forward to supporting their business growth now and into the future.”
Centric SMB will allow for Kalin to have full visibility to what her team is doing. She shares, “Rather than opening up a spreadsheet to search various projections with different yields, I’ll simply pull a consumption report. It will be amazing to have all of this information under one roof.” She explains that over the last eighteen months, the brand has brought product development in-house, stating that, “before this transition, we depended on third-party contractors for help, but now I’m really focusing on building the product team in-house. Having the software and the back-end support to foster that growth is key.”
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Frankies Bikinis, LLC. (www.frankiesbikinis.com)
In 2012 founder Francesca Aiello began her mission to create the perfect bikini, gaining momentum when she began to showcase her swimsuit designs on Instagram. After creating two collections, Francesca became the youngest designer to ever debut at Miami Swim Week in 2014. Her designs are worn by supermodels and celebrities including Gigi and Bella Hadid, Hailey Bieber, and Kylie and Kendall Jenner.
Frankies Bikinis is a global online destination for fashion-forward beachwear inspired by Malibu and made in Los Angeles. Known for high-end fabrics, fashion forward shapes, and cheeky bottoms, the bikinis look great on everybody. Since the company’s inception, Francesca Aiello has evolved the brand into a beach lifestyle brand, expanding product offerings to include ready-to-wear clothing and beauty. Frankies Bikinis’ designs can be found in better retail boutiques nationwide including Revolve, Intermix, Free People, Kith, and Browns. The largest selection of Frankies Bikinis can be found at frankiesbikinis.com.
Centric Software (www.centricsoftware.com)
From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods including cosmetics, beauty, food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a new fully visual and digital experience for collaboration and decision-making and includes the Centric Buying Board to transform internal buying sessions and maximize retail value and the Centric Concept Board for driving creativity and evolving product concepts. All Centric innovations shorten time to market, boost product innovation and reduce costs.
Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.
Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.
Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.