4 November, 2019

Damart Warms Up with Centric Fashion PLM

CAMPBELL, Calif., November 5, 2019 – Damart, the legendary French brand specializing in thermal apparel for women, men and children, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.

Damart has recently undergone a vast transformation of its brand including digital and international development with the aim of modernizing its offer. As a result, Damart identified the need to structure its product development process. Also set as goals are to accelerate collection development, to move from 2 to 4 collections per year and to reduce time to market.

“With 100,000 SKUs (Stock Keeping Units) annually, we need a standardized online collaborative system that can store all of our data,” explains Patrick Da Conceicao, Supply Chain and Transformation Manager at Damart. “Manual data entry is encroaching on time we could spend on higher value-added tasks. With Centric PLM, our employees will be able to invest more in the creation of collections, while benefiting from a better vision of the whole development cycle, which will eventually enable us to accelerate time to market.”

Preference was given to Centric Fashion PLM because of its reliability, ease of use and innovation.

“Centric’s out-of-the-box solution incorporates best practices from the fashion industry,” says Sophie Trehout, PLM Project Leader at Damart.

Centric Fashion PLM will also improve communication between Damart teams and their suppliers.

“Ultimately, our goal is to move from two collections a year to four. With Centric PLM, all product information is in one place, which will allow our central and local teams to access reliable information in real-time and to work more efficiently with external partners. We will gain in productivity while delivering an innovative, high-quality offer,” says Sophie Trehout.

The Centric PLM project will allow Damart to instill best practices to drive their new digital transformation and business strategy.

“Centric’s Collection Book for iPad® app will also revolutionize the way we present our collections in-house. The product teams will be able to showcase collections through interactive catalogs and our business units will be able to build and present assortments in a graphic and user-friendly way at any time, in real time, worldwide to all local stakeholders,” concludes Sophie Trehout.

“We are very pleased to welcome Damart as a new partner,” says Chris Groves, President and CEO of Centric Software. “We look forward to collaborating with this iconic brand and implementing the power of our digital platform to drive growth.”


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Damart (www.damart.com)

Born in France in 1953 with the development of Thermolactyl®, the first active heat fiber, Damart’s mission is to give a smile to the over-55s by creating and distributing specific products bringing style, comfort and innovative solutions for everyday life. Damart is the historic brand of the Damartex group which today brings together 10 complementary brands in the Fashion & Ready-to-Wear sectors (Damart, Afibel, La Maison du Jersey and Xandres) and Home & Lifestyle (Sedagyl, Delaby, 3Pagen, Magic Showcase, Coopers of Stortford and Happy Days), making up a leading offering in the booming senior market.

Present in 9 countries around the world, the main markets of Damartex are France, Great Britain, Belgium, Germany and Switzerland. Omnichannel is at the heart of Damartex’s strategy to adapt distribution channels to the habits and lifestyle of their customers. The Damartex group relies on the specifics of each market and sells differently according to the brand and the country, allowing its customers to discover the complete offer on catalog, to order at any time online, to buy in store or collect at a relay point.


Centric Software (www.centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor, consumer goods and home décor. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a new fully visual and digital experience for collaboration and decision-making and includes the Centric Buying Board to transform internal buying sessions and maximize retail value and the Centric Concept Board for driving creativity and evolving product concepts. All Centric innovations shorten time to market, boost product innovation and reduce costs.


Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.


Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016 and 2018.


Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

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