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SKU Rationalization: How to Understand and Optimize it with Modern Tech

SKU rationalization streamlines the product assortment to provide better inventory management, reduced warehousing costs, increased profitability and enhanced brand management.  

So why do brands and retailers still rely on spreadsheets that are tedious and error-prone to execute a strategic process that has such a high impact on the business? 

See guest hosts Melissa Moran, Consumer Electronics Product Development Expert, and Spiro Menoutis, Sales Director for Consumer Electronics at Centric Software, for an engaging and informative discussion on SKU Rationalization, including topics like: 

  • The meaning of SKU rationalization and its impact on retailers. 
  • The essential role of SKU rationalization for effective inventory management. 
  • Why spreadsheets are not the solution to SKU rationalization. 
  • How retailers can use modern technology to effortlessly implement SKU rationalization and quickly reap the rewards!

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