Centric AI
The AI Platform that Powers Smarter Product Decisions
Centric AI pairs over two decades of connected product data and industry expertise with conversational AI, autonomous agents and packaged applications to accelerate the product lifecycle decisions that drive margin, speed and growth.
Discover how leading brands, retailers and manufacturers benefit from Centric AI
The impact of Centric AI. Built on real product data.
Results are measurable and they come from more than AI alone. Brands, retailers and manufacturers combine Centric AI with Centric's concept-to-commercialization solutions and human judgment to automate operational work and make faster, more informed pricing, assortment and inventory decisions.
90-98%
Operational time reclaimed through task automation
2-5%
Gross-margin improvement from smarter pricing decisions
~5%
Sell-through improvement from assortment & inventory decisions
Centric AI delivers value on two fronts
Time on task
Centric AI takes on the repetitive work inside the product lifecycle. Teams spend less time chasing status and more time moving production forward.
Takes on the manual work
Streamlines handoffs & spreadsheets
Optimizes approvals & meetings
Keeps systems and data synchronized in real-time
Time on decisions
Centric AI connects data and surfaces insights across functions. Teams act on the next-best decision instead of waiting to assemble one.
Contextualizes data across every function
Aligns signals into clear decisions
Recommends the next-best action
Shape decisions as fast as markets shift
Four ways of working with Centric AI
Centric AI works for every team. Chat with a conversational assistant that delivers instant insights and triggers the next action. Connect safely to external AI systems without losing control of your data. Hand off entire tasks, from rough sketches to finished output. Solve high-value work with purpose-built apps that accelerate tasks from days to minutes.
Ask Centric AI Companion
Chat with Centric AI Companion for instant product and commercial insights. Trigger actions and workflows inside the tools teams already use.
Connect safely with Centric MCP
Extend the value of external AI systems while keeping product data, permissions and business context under control.
Act with Centric AI Agents
Hand off entire tasks end to end. Agents such as the BOM & Tech Pack Agent turns a rough sketch or supplier document into a complete, multi-line bill of materials in minutes.
Solve challenges with Centric AI Apps
Advance high-value work with purpose-built AI apps. Centric AI Studio™ transforms manual work in product ideation, design and visual content creation, speeding production and time to market.
Human judgement retains control
Centric AI Agents complete tasks end to end, but they don’t guess. When something can’t be confirmed — a placeholder colorway, an assumed quantity, an unverified supplier price — the agent flags it instead, and a person makes the call. AI handles the repetitive work; people keep the judgment calls.
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The near-term value of AI is clear: take repetitive operational work off teams’ plates and give people back time. The greater opportunity is ahead—AI agents that evaluate more alternatives and weigh competing constraints in seconds, so every recommendation is already tested against the trade-offs that matter. Human expertise doesn’t disappear. It moves to judgment calls and the exceptions only people can resolve.
— Vincent Picou, Chief AI Officer at Centric Software
Flexible, scalable, user-friendly solutions
Plan, execute and price consumer-centric assortments while meeting sustainability and compliance goals.
Centric PLM
Streamline product design, development, sourcing and more to reduce time to market and save costs.
Centric Planning & Pricing
Connect planning, pricing and inventory to drive smarter decisions, maximize margins and improve sell-through.
Centric Market Intelligence
Gain insights into competitor assortment and pricing strategies, understand consumer trends and buying behavior and spot market opportunities.
Centric Visual Boards
Bridge gaps between teams and systems and accelerate decision making.
Centric PXM
Accelerate sales with AI-driven product content, syndication and shelf insights.
Centric AI Studio
Accelerate product creation and commercialization with generative AI connected to PLM data and workflows.
Connected product data. Faster decisions. One platform. Measurable impact.
When I joined GUESS we had this excess inventory that now we've been able to reduce by 60%. It's not only having a good inventory position, but also the quality of our inventories is much better.
Product marketing was spending 1-1.5 days to create a specific report that they use most. Now, with the click of a button, you can have it in 15 minutes, max.
There was a lot of wasted energy and trying to figure out what was what across the brands. Now, it’s all right there in Centric PLM—no more digging. And if the information changes in one place, it changes across the board in every report, so that’s going to be a huge time saver for us.
When tasked with developing a new product, I’m able to simulate four different formulations in just 30 minutes to an hour. Before [implementing Centric PLM™], this would have taken several days.
Frequently asked questions
Centric AI basics
Centric AI is the AI decision platform for the product lifecycle. It grounds every recommendation in real product, market and commercial data and works directly inside the workflows where product decisions happen, from concept through commercialization. AI takes on the manual work. Teams get to faster, more connected decisions.
Generic AI tools can interpret language and generate responses, but they don't carry Centric AI's product, market and commercial context. Centric AI grounds every recommendation in that same real product, market and commercial data and works directly inside the workflows where product decisions happen, so its output stays relevant, explainable and actionable across product creation, sourcing, planning, pricing and commercialization.
No. Centric AI complements those tools rather than competing with them. It focuses specifically on the product lifecycle workflows where critical product and commercial decisions get made, grounding those decisions in the structured product lifecycle data your ERP and analytics tools aren't built to carry.
Centric AI is built around a human-in-the-loop approach whereby people stay accountable for the decisions. Centric AI surfaces recommendations, risks and next-best actions. People review, guide and confirm the decision rather than handing it off entirely.
Centric AI creates value on two fronts. It reduces time on task by automating manual, repetitive work and it reduces time to decisions by connecting product, market and commercial context so teams can align faster and act on signals before the opportunity moves on.
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See Centric AI work on your product data
Request a demo and see how Centric AI turns your connected product data into faster, more confident decisions across the entire product lifecycle.