The Secret Behind Faster Industrial Transformation: Structured Product Content

As product portfolios expand, manufacturers must manage growing volumes of product content—from SKUs, technical specs, multi-level BOMs, digital assets to safety documentation, packaging formats, compliance requirements and multilingual content.

Without a centralized strategy, this information is scattered across teams and systems, creating version conflicts, manual handoffs and duplicated effort. Even small inconsistencies can delay production, compromise compliance or disrupt product communication.

Centralizing product content into a structured, accessible format enables operational agility and scalable growth. Structured data underpins everything that follows: automation, analytics, cross-functional coordination and speed to market. Without it, transformation efforts stall.

Once data is structured, centralized and connected across the value chain, transformation starts delivering tangible results.

Supply chain visibility

Trade uncertainty remains a top concern for manufacturers but clear, consistent product content can mitigate its impact. While product lifecycle management (PLM) systems provide supply chain oversight, product experience management (PXM) ensures that released data is standardized, enriched and shared across internal teams and external partners. This enables stakeholders to work from up-to-date specifications and compliance information, improving forecasting, alignment and responsiveness to disruption.

Lower operating costs

Automation reduces time spent updating SKUs, validating specs, managing technical illustrations and multilingual datasheets. Over time, governed product data and automated content workflows reduce misconfigurations, duplicate work and compliance issues, lowering the cost of maintaining product information across systems, regions and channels.

Productivity

Productivity improves when data flows across teams instead of stalling in silos. This can be achieved through hyperautomation, the end-to-end automation of data-driven workflows. It automates product content validation, approval and sharing across teams, enabling earlier error detection and faster execution across the product lifecycle.

Built for the scale, precision and compliance demands of industrial manufacturers.

• Unified AI-enhanced product content hub – Centric PXM brings all product information, assets and channel workflows together in one platform designed for complex catalogs and configurations.
• 360° view of industrial product content – Bulk editing, automated attribute mapping and AI-driven validation detect errors, flag gaps and improve content quality at scale, so teams can move quickly with confidence.
• Precision-built technical product accuracy – Centric PXM structures specifications, illustrations and documentation so distributors and B2B customers can quickly evaluate and purchase the right products.
• Global operations on one SaaS platform – Work across regions with 24/7 access to consistent, localized and compliant product content. Teams stay in sync with a single source of truth.
• Scale syndication across partner network – Distribute channel-specific, validated content to ERPs, marketplaces, partner portals and distributor networks automatically.

With Centric PXM, manufacturers replace fragmented workflows with connected content operations, accelerating commercialization, improving team productivity and delivering channel-ready product information that drives growth.

A real example of activated digital transformation comes from DENIOS, a global manufacturer of hazardous-materials storage and industrial safety solutions.

As the business expanded, product content became fragmented across regions and systems, resulting in manual rework, inconsistent information, duplicated efforts and delays in delivering accurate specs and documentation to distributors.

To regain control and scale efficiently, DENIOS implemented Centric PXM to centralize and structure thousands of SKUs, specifications and compliance documents in one governed platform.

Results

• Replaced fragmented systems with Centric PXM
• Reduced operational costs significantly
• Connected PIM, DAM, ERP (SAP), CMS and e-commerce tools
• AI-driven image tagging and accessibility text creation
• Expanded and automated marketplace feeds (e.g., Amazon)

By building structured, connected content operations, DENIOS significantly improved the speed, accuracy and scalability of its product information, delivering clear, repeatable ROI from digital transformation.

Digital transformation only creates value when it moves beyond strategy decks and into day-to-day execution.

For industrial manufacturers, that means building operations around structured product content, real-time collaboration and automation that scales.

Centralized, connected content enables faster decisions, cleaner data, fewer errors and greater flexibility across teams and regions. It’s the infrastructure behind regulatory compliance, lower operating costs and time-to-shelf gains that compound over time.

Centric PXM enables manufacturers to activate this foundation, connecting the dots between people, data and platforms to drive measurable results.