Emmi Schweiz AG Optimizes Customer Service and Product Data With Centric PXM
Emmi Schweiz AG, a leading dairy processor in Switzerland, faced fragmented product data and manual processes. The company chose Centric PXM™ to centralize data, improve collaboration and boost efficiency.
Centric PXM builds the foundation for consistent product data, more efficient processes and better services. This sustainably strengthens customer satisfaction and our competitive edge.
— Andreas Bättig, Head of Sales Systems & Process Management, Emmi Schweiz AG
Challenges
Fragmented product data across disparate systems
Limited 360-degree product visibility
Manual workflows and system disconnects
Complex collaboration across subsidiaries
Time-consuming onboarding and approval processes
Results
Centralized product information management
Improved product data quality and consistency
Faster collaboration across teams
Reduced manual processes
Enhanced customer and partner services
Scalable, cloud-based digital foundation
As Emmi Schweiz AG continued to grow and expand internationally, the demands on customer and supplier communication and marketing processes steadily increased. Building on an already solid master data management foundation, the company identified an opportunity to further consolidate product information from multiple systems, automate processes and provide teams with fast, centralized access to complete and consistent product information.
As part of its transformation into a global company, Emmi Schweiz AG has already successfully standardized and harmonized numerous operational processes. As a logical next step, the company further developed its processes for managing product information, digital assets and collaboration with internal and external partners, bringing them together on a unified technological foundation.
By implementing AI-powered Centric PXM™, Centric PIM™ and Centric DAM™ solutions from Centric Software®, Emmi Schweiz AG established a centralized, cloud-based platform. Product information and digital assets are managed more efficiently, processes feature greater automation and collaboration is streamlined across borders, corporate entities and systems. This provides Emmi Schweiz AG with a scalable foundation for ongoing growth, high data quality and efficient digital collaboration.
From Swiss dairy producer to global market leader
Founded in 1907, Emmi Schweiz AG has grown into Switzerland's largest dairy processing company and is renowned for its broad portfolio of dairy products. The assortment spans cheese, yogurt products and ready-to-drink beverages, including the Emmi Caffè Latte brand. In recent years, the business has continuously expanded its portfolio to satisfy shifting consumer preferences, including introducing vegan products and desserts.
Today, EMMI GROUP, headquartered in Lucerne, Switzerland, operates 25 production sites nationwide and is represented through subsidiaries in 15 international markets. The company employs more than 12,000 people globally and generated revenue of nearly CHF 4.7 billion in 2025.
Emmi Schweiz AG manufactures products distributed via wholesale, supermarkets, foodservice, industrial and digital channels, serving an extensive global network of retail and commercial partners.
Building a foundation for future growth
With its broad range of products and markets, Emmi Schweiz AG relies on precise and consistent product information to serve customers, partners and consumers worldwide. Over time, Emmi Schweiz AG optimized master data maintenance and standardized numerous operational processes while evolving from a mid-sized enterprise into a global group.
"Product information lived across multiple systems, and teams often had to assemble information manually before getting a complete product overview," says Bättig. This fragmented approach caused inefficiencies and raised labor costs when delivering product content to partners and consumers.
Emmi Schweiz AG recognized that it needed to modernize product information management with a centralized, collaborative solution capable of driving future growth and innovation.
Existing core systems for ERP, master data and recipe management performed their respective tasks reliably. What was missing, however, was an overarching process and workflow solution that unified these systems, enabled efficient collaboration and secured consistent product communication.
Bättig remarks, "Some workflows were still manual and dispersed across different systems. Our goal was to eliminate system disconnects, automate processes and create a centralized, reliable source of truth for product data across the entire enterprise."
Selecting a scalable and intuitive platform
Emmi Schweiz AG sought a digital transformation solution that would act as a single actionable source of truth for product information and digital asset management. Strategic priorities included improving data quality, accelerating onboarding, streamlining collaboration between subsidiaries and digitizing data intake from suppliers and agencies.
"The primary goal was establishing a dependable 360-degree product view that equips internal teams and external partners with accurate, up-to-date information," explains Bättig.
After evaluating multiple solutions, Emmi Schweiz AG selected Centric PXM, including integrated product information management (Centric PIM) and digital asset management (Centric DAM). The comprehensive capabilities of the solution—particularly functional scope, flexibility and scalability—along with Centric Software's expertise and collaborative partnership approach, factored into the decision.
"The Centric team and its implementation partner delivered a live demo using our own product data, allowing teams to understand the system and witness the practical value of a unified PIM/DAM solution firsthand," says Bättig. "Centric PXM is a platform that supports our complex product landscape and business operations,"
The user-friendly, intuitive interface of Centric PXM was a decisive advantage. Emmi Schweiz AG required a solution that employees across all departments could adopt efficiently while delivering long-term scalability and operational agility.
The cloud-based architecture meets EMMI Group's international collaboration requirements, enabling teams and subsidiaries to work from a single digital platform regardless of location.
“Centric PXM’s ease of use and flexibility impressed us from the start,” says Bättig. “It was important for us to implement a system that employees could not only use effectively but also feel comfortable working with every day.”
Creating a connected product ecosystem
With Centric PXM, Emmi Schweiz AG has established a centralized environment for managing product data, images, media files and workflows enterprise-wide. Implementation focused on expanding the single actionable source of truth strategy and clearly defining data governance and responsibilities across all systems.
"By consolidating information and workflows onto a single collaborative platform, we were able to reduce manual work," says Bättig.
Integrated DAM capabilities have strengthened digital asset management, allowing teams to maintain consistent product images and marketing materials across all channels. Automation features have streamlined workflows that previously required heavy manual intervention.
Bättig says, "Processes that were previously managed manually can now be executed much more efficiently through workflows. This significantly cuts administrative overhead and frees teams to focus on higher-value activities."
Centric PXM also enables AI-based media asset tagging, giving teams the ability to organize and retrieve assets more efficiently while elevating overall content quality and accessibility.
Promoting a consumer-centric approach
Since deploying Centric PXM, Emmi Schweiz AG has boosted operational efficiency and improved collaboration across departments and subsidiaries. Teams now enjoy faster access to precise, centralized product information, streamlining communication with retail partners, distributors and end consumers.
Teams have also reduced manual workflows and system disconnects. Backed by stronger consistency and product information quality, Emmi Schweiz AG is better positioned to meet evolving consumer expectations and deliver optimized digital services.
"Centric PXM provides us with the ideal foundation to grow customer loyalty through new and enhanced services, and this project marks a major milestone on our digital transformation journey," says Bättig.
Emmi Schweiz AG plans to expand its digital capabilities further, building on a scalable platform that fuels growth, collaboration and forward-looking commercial initiatives. Powered by centralized product data, Emmi Schweiz AG is positioned to adapt swiftly to evolving market dynamics while delivering a premier customer experience across all touchpoints.
Bättig concludes, "Our partnership with Centric Software is the cornerstone for future solutions, keeping us prepared for whatever lies ahead."