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April 18th, 2016

tentree adopts Centric Small Business

LOS GATOS, Calif., April 19, 2016  – tentree, the fast-growing outdoor lifestyle apparel company offering activewear for men and women, has selected Centric Small Business to support its growth strategy. Centric Small Business is a cloud-based PLM solution available on a subscription basis (SaaS) and is tailored for small businesses to speed product development, improve costs and increase market responsiveness. tentree is Centric’s first customer in Canada to adopt the Centric Small Business solution.

tentree was founded on the premise of fostering environmental stewardship, sustainability and social responsibility. For every tentree item purchased, 10 trees are planted. Today, the clothing company offers an array of products including pullovers, hoodies, yoga pants, t-shirts, tank tops and hats, and prides itself on having planted almost 8 million trees around the world from sale of these items.

tentree sought a PLM provider to support their fast-paced expansion. “tentree only started 4 years ago. With our company growing so quickly, we need support to manage complexity and to streamline our design and development process. Our product lines and our teams are growing so rapidly that we need an automated approach to be more efficient and to better collaborate across our internal, satellite and overseas offices,” explains Derrick Emsley, tentree CEO.

Centric Small Business, an innovative cloud-based solution inspired by the experience of approximately 150 PLM implementation projects with industry-leading fashion, retail, footwear, luxury and consumer goods companies, was the best match for tentree.

“We see ourselves as an innovative company. We were really looking for a partner, not just a PLM vendor. We chose Centric Software because they share that same passion for innovation,” says Emsley.

“Centric’s team has been very supportive” Emsley continues, “they tailored the solution to our needs and shared great industry best practices with us.”

tentree’s sourcing, design and development teams will use Centric Small Business to create a diverse offering across the globe. “We are a young company, growing rapidly. Centric Small Business will help us speed our development process and shorten our lead times to eventually better serve our customers as we expand our product categories,” declares Emsley.

“We are really excited to be part of tentree’s inspiring environmental adventure. We share the same vision of innovation and doing business differently. Centric Small Business will support tentree expand its offering and set the foundation for future growth,” ends Chris Groves, president and CEO of Centric Software.

“We want a partner that offers modern, flexible solutions that can grow and scale with us,” concludes Emsley, “And Centric Small Business outperformed other PLM solutions.”

tentree (

tentree is a environmentally progressive, outdoor lifestyle apparel brand that plants ten trees for every item purchased. Founded in 2012, tentree believes that every consumer wants to know that they are contributing to the wellbeing of our planet. We believe that we can inspire a new group of consumers to tackle the environmental issues we are now faced with head on, positively impacting our future. To date, tentree has planted over 8 million trees, and through this, provided hundreds of days of employment and countless hours of education.

tentree is rapidly growing through both domestic and international markets with the goal of becoming the world’s most environmentally progressive brand.


Centric Software, Inc. (

From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software builds technologies for the most prestigious names in fashion, retail, footwear, luxury and consumer goods. Its flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality and collection management functionality tailored for fast-moving consumer industries. Centric Small Business packages extended PLM including innovative technology and key industry learnings tailored for small businesses.

Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion and Apparel PLM. Red Herring named Centric to its Top 100 Global list in 2013 and 2015.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.


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