655 Campbell Technology Parkway,
Suite 200
Campbell, CA 95008 USA

Phone: +1 408 574 7802
Fax: 1 408 377 3002

March 31st, 2021

Purcotton Selects Centric PLM to Get Closer to Consumers

Cotton brand works with Centric Software® to build collaborative, efficient and open product development platform

CAMPBELL, Calif., April 1, 2021 – Purcotton, the Chinese cotton goods company, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Purcotton develops and retails cotton products across categories including cleaning care, pregnancy care, feminine care, clothing and home. Purcotton has over 240 stores in China, and its e-commerce sales rank first among its competitors on platforms such as Tmall and

In 2019, Purcotton embarked on a digital transformation project to integrate central commodity operations, front-end product development management and back-end supply chain management. Purcotton needed a PLM solution to build a multi-mode, market-oriented, collaborative, efficient and open product development platform.

“Products have always been designed based on the experience of our R&D and design teams,” says Mr. Li Jianquan, General Manager of Purcotton. “Nowadays, especially with the popularity of influencers and e-commerce live-streaming, consumer demands change frequently. In order for R&D to be in sync with consumers, we must speed up our market response and product launch cycle. PLM shortens the distance from concept to replenishment.”

After comprehensively researching Centric’s experience working with leading global brands, reputation, professionalism and product quality, Purcotton selected Centric Retail PLM.

With Centric, Purcotton will improve collaboration and fully visualize business processes resulting in accurate, real-time data at all stages, from planning, R&D, sampling and manufacturing to sales. Their teams will be enabled to develop products based on data-driven decisions to transform products from being market-responsive to become market innovators.

Mr. Li explains, “We expect that teams will eliminate trivial and onerous document management, concentrating more energy on consumer needs and product innovation. The rich experience of Centric Software can help us to move towards a novel product R&D management model.”

“We are delighted to announce that Purcotton has chosen Centric PLM,” says Chris Groves, President and CEO of Centric Software. “This is a landmark project for Centric in the Chinese market, marking our further expansion into multi-category retail, and we are looking forward to working with Purcotton to achieve their goals. ”


Learn more about Centric Retail PLM


Request a Demo


Purcotton (

Inheriting the 30-year medical background of its parent company Winner Medical, Purcotton’s vision is “Changing the world with 100% cotton.” Based on cotton, the company is involved in the innovative research and development of the three core SKUs of cotton tissue, Nice Princess sanitary napkins, and BBNice cotton diapers, as well as seven categories including cleaning care, pregnancy care, feminine care, clothing, and home and living, establishing a good reputation in the field of maternal and infant products and daily necessities, and enabling a safe, happy and sustainable all-cotton lifestyle.

In 2017, Purcotton’s first 1000 m2 store was opened in Suzhou, with its e-commerce sales ranking the first among its competitors on platforms such as Tmall and By 2019, the number of Purcotton stores had exceeded 240, and more than 20 million members had been registered.


Centric Software (

From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods including cosmetics, beauty, food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a new fully visual and digital experience for collaboration and decision-making and includes the Centric Buying Board to transform internal buying sessions and maximize retail value and the Centric Concept Board for driving creativity and evolving product concepts. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

Share this page