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October 21st, 2020

Otabo Steps Up Digital Strategy with Centric PLM

CAMPBELL, Calif., October 22, 2020 – Otabo, the full-service footwear and apparel manufacturer, has selected Centric Software®’s Product Lifecycle Management (PLM) solution for emerging enterprises, Centric SMB. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.

Headquartered in Minneapolis, Minnesota, with over 40 years of industry experience, Otabo has a distribution and supplier network spanning six continents. Otabo mainly works with emerging and mid-size brands, cultivating a people-centered ‘collaborative manufacturing’ approach that builds equitable supply chain relationships to deliver optimal results for all.

Otabo is growing rapidly, and needed a platform to manage communications, product ideation, development iterations and client partnerships. Otabo ultimately selected Centric SMB, Centric Software’s cloud-based SaaS PLM solution for emerging enterprises.

“We’ve always been digital-first, and the COVID-19 pandemic reinforced the importance of a PLM for increasing speed, automating repetitive tasks and continuing to build our reputation as an adaptable partner. Of course, it will also lower costs and reduce waste.” says Rocky Finlay, Chief Growth Officer at Otabo. “We wanted a structured platform that is extensible, scalable and available for our partners.”

“Centric PLM leverages industry expertise and is easy to use, flexible and configurable,” Finlay continues. “The Centric team is engaged and capable, and Centric’s in-house support and commitment to rolling out new versions is very important to us.”

Teams at Otabo are excited to get started on Centric PLM, says Finlay.

“We’re looking to Centric to continue to power our growth and excellence. That means happier, healthier, high-achieving employees working with clients to bring their creative dreams to life in a way that’s powerful, intelligent and engaged. Many of our clients are very digitally-focused, and Centric SMB will help us to bring them deeper integration, a more competitive supply chain and a more adaptable approach to management, product development and production.”

“We’re delighted to welcome Otabo on board,” says Chris Groves, President and CEO of Centric Software. “Centric PLM will provide a firm digital foundation to reinforce Otabo’s growth, resilience and commitment to building a more equitable supply chain.”


Learn more about Centric SMB




Otabo (

Otabo is a full-service footwear and apparel manufacturer. We are family owned and headquartered in Minneapolis, Minnesota with a high-quality development and manufacturing facility and team located in the heart of the industry hub, Guangzhou, China. In addition, we have an international distribution and supply chain network to support our client goals. Our services go beyond manufacturing; we work with our clients holistically. From business strategies, design and development, sourcing, supply chain management, quality control, and logistics.

Our Collaborative Manufacturing approach and systems enable startups act like big brands and big brands to be more agile. We lead with our values around quality, collaboration, humanity, and transparency, to help transform the manufacturing industry.


Centric Software (

From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor, consumer goods and home décor. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a new fully visual and digital experience for collaboration and decision-making and includes the Centric Buying Board to transform internal buying sessions and maximize retail value and the Centric Concept Board for driving creativity and evolving product concepts. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016 and 2018.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

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