May 27th, 2025

Master Kong Partners with Centric Software to Accelerate Digital Transformation in Product Development

Leading Chinese food brand chooses Centric PLM to improve R&D efficiency and accuracy

CAMPBELL, Calif., May 28, 2025 – Centric Software® is excited to announce that Chinese food company, Master Kong, has selected Centric PLM™ to drive innovation across its product development process. Centric Software provides the most innovative enterprise solutions to plan, formulate, develop, procure, manufacture and sell consumer goods products in food & beverage, grocery, fashion and multi-category retail to achieve strategic and operational digital transformation goals.

Since its founding in 1992, Master Kong has become a dominant player in China’s food industry, expanding from instant noodles to convenience foods and beverages. The company formed a strategic alliance with PepsiCo in 2012 for non-alcoholic beverages in China and operates 340 business offices, serving over 80,726 distributors and 256,567 retailers. Listed on the Hong Kong Stock Exchange since 1996, Master Kong is known for its high-quality, affordable products and focus on food safety and quality.

Master Kong has continued to improve its national sales network in recent years, bringing new products to market and maintaining its leading position in the industry. To meet the market’s growing expectations for speed and innovation, Master Kong sought a digital solution to streamline product development and improve operational efficiency.

Master Kong’s digital transformation journey began with forming a dedicated team to collaborate with industry peers and define the project scope. After evaluating several options, the team selected Centric Software’s Product Lifecycle Management solution, Centric PLM, to address their needs.

By implementing Centric PLM, Master Kong aims to digitally manage the entire product lifecycle, from project initiation to market launch. Centric PLM will drive innovation through structured data, process transparency and seamless information sharing. Centric PLM will integrate with existing platforms including SAP and Office Automation, supporting Master Kong’s broader digital transformation efforts. The solution will streamline functions such as demand, product, formula and project management, ultimately reducing product development cycles and enhancing innovation.

Mr. Zheng Hongqi, CIO of Master Kong says, “We believe that implementing Centric PLM is key to ensuring quality throughout our product development process and we trust the Centric Software team to guide us through this journey, sharing valuable industry insights from both successes and challenges.”

Mr. Zhong Guoxing, Director of Master Kong Central Research Institute, adds, “We have a clear goal and a mission to accomplish. I’m confident that this project will proceed smoothly and I look forward to celebrating the successful launch.”

“We are grateful for the trust Master Kong Group has placed in us,” comments Fabrice Canonge, President of Centric Software. “This collaboration is a significant milestone for Master Kong and we felt their team’s full support during the kick-off meeting. Centric Software is committed to providing the necessary support to help Master Kong achieve its digital transformation in product development and solidify its industry leadership.”

Learn more about Centric PLM for Food & Beverage

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Master Kong (www.masterkong.com.cn)

Master Kong, founded in 1992, is a leading food company in China, specializing in the production of instant noodles, convenience foods and beverages. Known for its commitment to high-quality, affordable products, Master Kong has become a household name, operating 340 business offices and serving over 80,000 distributors across China. With a focus on food safety and quality, the company continues to innovate, driving growth through strategic partnerships, such as its alliance with PepsiCo for non-alcoholic beverages in China. Listed on the Hong Kong Stock Exchange since 1996, Master Kong is committed to meeting the needs of its customers while maintaining its leadership in the fast-moving consumer goods sector.

Centric Software® (centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides the market-leading AI-enabled product lifecycle management platform for food & beverage manufacturers, grocery, brands and multi-category retailers. As experts in all fast-moving consumer goods, Centric Software delivers best-of-breed solutions to design, develop, source, comply, buy, make, package, assort, market and sell products. Centric Software solutions optimize the product portfolio, harmonize product offers and streamline product development by speeding time to market and innovation while enhancing quality control and ensuring regulatory compliance.

Centric PLM™ features integrated industry best practices and innovative, AI-enabled capabilities tailored specifically for food and beverage manufacturers, retailers and food service providers. Seamlessly manage the overall product lifecycle, from initial concept and formula development to packaging, quality, supplier collaboration, nutritional labeling, production, SKU rationalization and beyond. Results include up to a 50% improvement in productivity and a 60% decrease in time to market.
Centric Visual Boards™ are a visually oriented product portfolio optimization tool. A singular accessible workspace pulls in real-time data and imagery from multiple business systems. It is a new, visual way of working to ensure robust, consumer-right product offers, dramatically decreasing assortment development cycle time.
Centric PXM™ AI-powered Product Experience Management encompasses PIM, DAM, content syndication and Digital Shelf Analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.