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April 12th, 2021

Malwee Group Selects Centric PLM as The Foundation of Their New Digital Architecture

Company updates operational and strategic model to empower its consumer-centric DNA

CAMPBELL, Calif., April 13, 2021 –Malwee Group, one of Brazil’s leading companies in sustainable fashion, has selected Centric Software® and its Product Lifecycle Management (PLM) solution to enhance product design and manufacturing across its six distinct brands: Malwee, Malwee Kids, Malwee Liberta, Enfim, Carinhoso and Zig Zig Zaa.

Centric Software offers the most innovative enterprise solutions for retailers, brands and manufacturers looking to achieve strategic or operational goals through digital transformation. Its innovative PLM software empowers users to plan, source, design and develop a range of products, from apparel, footwear, sporting goods, furniture, home décor, cosmetics, luxury goods and food and beverage, all while minimizing costs, speeding time to market and driving innovation and efficiency across the product development chain. 

Founded in 1968, Malwee Group employs nearly 4,500 employees who manage more than 25,000 multi-brand points of sale and 82 specialty brand stores throughout Brazil. The company balances style, innovation and sustainability to produce more than 35 million pieces of clothing each year. Faced with the challenges of a quickly shifting fashion market, the company realized a critical need to scale operations, moving beyond inefficient processes with fragmented and disconnected systems—digital transformation became a priority.

“A lot is said about digital transformation of manufacturing operations, like 3D modeling and computerized systems, but if the various systems are not integrated to allow data to flow in conjunction with business processes, and in line with business priorities, the organization as a whole will still be fragmented. By building bridges between these siloed systems, we’re able to eliminate a significant amount of rework, save time and resources, deflate costs, and mitigate errors in the process. We need a tool with a powerful enough scope to serve as the backbone of our digital architecture, where we can connect all the other systems. And we found the solution in Centric PLM,” explains José Isaías Cunha, Manager of Engineering and Industrial Intelligence at Malwee Group.

“Today we are mature enough to realize that just having digital systems in place doesn’t make the company digital,” reinforces José. “It is necessary to have the mindset and a tool to accelerate transformation. With our product teams located in several cities across the country, including São Paulo City and Jaraguá do Sul, it was becoming a big challenge to establish a working connection between remote teams. So with Centric, we see a great opportunity to have one integrated workflow where information is unique, correct and shared between teams.”

The company is now at a critical point in the digital transformation process and much closer to achieving its goal of bringing product creation closer to the consumer. Malwee Group aims to optimize all stages of product ideation and development with consumer input so consumers can bring their insights and validate concepts. “We will leverage Centric PLM throughout the entire value chain, because the more we maximize the product lifecycle, the more adapted the product will be to consumers’ wishes and needs, which makes for a happier customer. We want to invert the relationship between products and consumers today, not just bring products to market and see if they work. Instead, we want to create products with consumers in mind, showing we offer what he or she really wants or needs,” says Cunha.

“This partnership with Centric is significant and strategic on several levels, as it provides a greater guarantee of product quality, remote collaboration between teams and suppliers, less waste of raw materials for a much more sustainable process, optimization of the intellectual capital of our talents and the high availability of product data to quickly and consistently feed our digital sales channels. With all of this, the consumer will be able to see a product’s features according to his or her preferences, enabling them to make the best decision at the time of purchase,” continues Cunha.

“We are very excited about this new partnership and honored to work with Malwee,” says Chris Groves, President and CEO of Centric Software. “We are sure that Centric PLM will prove valuable to Malwee Group’s digital transformation strategy, as it will allow us to get closer—and stay closer—to the consumer.”

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Malwee Group (

The Malwee Group is one of the main fashion companies in Brazil and owner of renowned brands in the national market: Malwee, Malwee Kids, Enfim, Carinhoso and Zig Zig Zaa. The company stands out for its pioneering spirit and notorious performance in the field of sustainability, incorporating innovative technologies and processes that range from the use of more sustainable raw materials to the preservation of 4.2 million square meters of green area. For its ethical and responsible performance, the company ranks among the 20 most transparent fashion brands in the world, according to the Fashion Transparency Index (ITM). The Malwee Group has 3 manufacturing units, 4,500 employees and is present in more than 25,000 stores throughout Brazil.


Centric Software (

From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods including cosmetics, beauty, food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a new fully visual and digital experience for collaboration and decision-making and includes the Centric Buying Board to transform internal buying sessions and maximize retail value and the Centric Concept Board for driving creativity and evolving product concepts. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

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