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8 August, 2022

Starpro Selects Centric PLM to Build Intelligent R&D and Drive Global Ambition

Leading food starch manufacturer partners with Centric Software® to digitizalize product development and better serve international customers

CAMPBELL, Calif., August 9, 2022 – Hangzhou Starpro Starch Co., Ltd. (Starpro), a leading edible modified starch manufacturer, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Starpro was established in Hangzhou, China in 2006, and is part of PMI Group. The company focuses on the research, development and innovative application of starch and starch derivatives. Customers include Master Kong, Pepsi, Dicos, General Mills, Kraft and Synear, located in China, Japan, Russia and other regions.

As Starpro experiences rapid growth, its product R&D department is facing challenges due to increasing projects, categories, customers, factories and personnel. Starpro decided to implement Centric Food and Beverage PLM to build an innovative R&D management platform, streamline team collaboration and operations management and support the future development of international business.

Commenting on the selection process, Ms. Wang Xiaofen, Head of Product Research Department at Starpro, says, “The Centric team took the initiative to communicate with us and conducted multiple on-site discussions and run-throughs. Centric’s proactive spirit is definitely in line with our company culture.”

Mr. Xu Guozhong, Information Head of PMI Group, says, “PLM plays an important part in the digital transformation of PMI Group. Starpro is the first company in the group to launch such a project. I hope that the project can be continually refined in order to improve our capabilities in internal process, efficiency and cost control, while providing valuable references and experiences for other companies in the group.”

Starpro’s PLM project will be completed in two phases. The first phase will involve the construction of a basic platform and connection of product data, while the second phase will establish overall closed-loop data flows and comprehensive team collaboration.

“The long-anticipated PLM project is an important milestone for Starpro to transform from informatization to digitization,” concludes Mr. Zhang Kunfeng, General Manager of Starpro. “The project also involves a systematic review of our business processes, which will help each team to acquire a deeper understanding of Starpro’s business. As the current leading player in the domestic starch industry, I hope that we can continue to improve our competitiveness with Centric PLM to become a global leader.”

“We are pleased to announce that Starpro has decided to partner with Centric.” says Chris Groves, President and CEO of Centric Software. “Starpro is undergoing rapid development, and is well-known for its product competitiveness and industry status. We’re looking forward to working with Starpro to enable them to reach even greater heights.”

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Starpro (

Established in 2006, Hangzhou Starpro Starch Co., Ltd. delivers innovative products and value to its customers with efficient and excellent service. Guided by its business philosophy of “integrity, practicability, and innovation”, Starpro takes pride in its high-quality starch resources and enjoys the support of an outstanding local professional team for the development and application of modified starch. The company is committed to the research, development, and innovative application of starch and starch derivatives, so as to provide customers with high quality products and professional support.

The company is based in Asia and mainly operates in China. A total of 6 production plants have been established in Thailand and the Chinese cities of Hangzhou and Tianjin, to serve customers such as Master Kong, Pepsi, Dicos, General Mills, Kraft, and Synear, located in China, Japan, Russia, and other regions.


Centric Software (

From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Replenishment Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor, consumer electronics and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLM™, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Retail Planning is an innovative, cloud-native solution powered by Armonica Retail S.R.L., that delivers an end-to-end retail planning process designed to maximize retail business performance. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

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