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29 September, 2023

Centric Planning Provides the ‘Missing Piece’ for Style Union

Indian fashion brand expands partnership with Centric Software to implement Centric Planning, speeding buying and planning time

CAMPBELL, Calif., October 2, 2023Centric Software®, the Product Lifecycle Management (PLM) market leader, is pleased to announce that Indian fashion brand Style Union has expanded their partnership with the implementation of Centric Planning™. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, price and sell products such as apparel, fashion, home, footwear, sporting goods, consumer electronics, cosmetics, food & beverage, and luxury to achieve strategic and operational digital transformation goals.

Style Union is a modern fashion retailer based in India that sells womenswear, menswear, kidswear and accessories direct-to-consumer online and across its own stores. In just 18 months since the opening of the first store, Style Union has expanded  to 52 stores of average 8,000 square feet, with plans to reach 75 stores across 5 southern Indian states by early 2024.

Style Union implemented Centric PLM™ immediately upon launching the brand, aiming to start off with an industry-leading solution and a single version of truth for everything product-related. With Centric PLM in place, Style Union established a strong foundation for growth. However, with continuous drops of 150+ new products per week to a rapidly expanding number of stores, assortment planning entered the frame as the next opportunity for optimization and digitalization.

“We had foreseen most of the tech stack that we would need and implemented solutions from the start, but decided to wait a while to understand our planning process,” says Ekta Biyani, Co-founder of Style Union. “As we scale up, we need a solution to standardize and rationalize planning. Centric Planning was the missing piece. It fit perfectly in terms of what we wanted to adopt as a process.”

Centric Planning will replace at least a dozen spreadsheets currently used to manage assortment planning and merchandise financial planning, and will be used by merchandisers, buyers and regional operations managers.

“We will be able to consolidate and organize planning activities and improve visibility across teams,” explains Alok Dharadhar, Head of Planning at Style Union. “We are expecting to reduce buying and planning teams’ time spent compiling plans by about 12-15%. This is on top of the benefits we are already experiencing from Centric PLM, such as a reduction in manual data entry and errors, standardized color, material and product libraries, vendor collaboration and integration with ERP.”

“We are pleased to expand our partnership with Centric Software to streamline our product development, buying and planning processes. We look forward to driving efficiency into our workflows through visibility across all functions,” says Biyani.

“We are delighted that Style Union has given Centric a further vote of confidence with the adoption of Centric Planning, just a year after implementing Centric PLM,” says Chris Groves, CEO of Centric Software. “Style Union is expanding at an astonishing rate, and we are looking forward to working closely with their team to make their planning process as streamlined as possible.”

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Style Union (

When it comes to style, we believe in an authentic expression and fresh approach. Style Union is the ultimate style destination for the fashion hungry. We offer seasonal statement lines for women, men and kids. Discover the most trending styles with a youthful spirit. From coveted classics to the latest trends, find all youneed without breaking the bank. Whether you’re catching up with friends or attending a party, you can always rely on us.


Centric Software (

From its headquarters in Silicon Valley, Centric Software provides a product concept to launch platform for consumer goods such as fashion, retail, footwear, luxury, outdoor, consumer electronics, cosmetics & personal care and food & beverage. Centric Software’s flagship Product Lifecycle Management (PLM), Centric PLM™, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Boards™ offer highly visual, touch-screen experiences for collaboration and decision-making. Centric Planning™ is an innovative, cloud-native, augmented-intelligence solution delivering end-to-end retail planning to maximize retail and wholesale business performance.  Centric Market Intelligence™ is an AI-driven market insight platform for data-informed decision-making on pricing and product assortments to maximize revenue and margins.  Centric Software has the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry.

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list several times. Centric Software also received five excellence awards from Frost & Sullivan over the past decade and 4 excellence awards from Just Style.

Centric Software is a registered trademark of Centric Software, Inc. in the US and other countries. Centric PLM, Centric Planning, Centric Market Intelligence and Centric Visual Boards are Trademarks of Centric Software, Inc. All third-party trademarks are trademarks of their respective owners.

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