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19 April, 2024

Aviko Launches Centric PLM to Replace Legacy System

Europe’s largest producer of potato products partners with Centric Software for market-specific product data and regulatory requirements

CAMPBELL, Calif., April 22, 2024 – Aviko, Europe’s largest producer of potato products, went live with Centric Software’s Product Lifecycle Management (PLM) solution to support growth and manage product specifications. Centric Software® provides the most innovative enterprise solutions to plan, design, develop, source and sell food & beverage and consumer products to achieve strategic and operational digital transformation goals.

Founded in 1962, Aviko has expanded to become one of the top five worldwide producers of chilled, frozen and dried potato products. Aviko operates in more than 110 countries and produces 25% of all french fries in Europe.  Aviko is backed by Dutch parent company Royal Cosun and is on a growth trajectory.

Aviko’s plans include strengthening their leadership position in Europe and expanding market share all around the world. Extending their product portfolio with value-added potato products is also part of the mix and they needed a robust PLM solution to achieve those goals.

Aviko’s legacy PLM was reaching its end of life and upgrading the system would have been costly and time-consuming. The PLM was heavily customized, functionality was limited and Aviko needed a solution that supports their growth and development.

“We needed a modern solution to support our growth plans, manage product specification processes and enhance customer service in multiple markets and regions,” says Maaike Renssen-Alberts, Project Manager at Aviko. “We specifically looked for a solution to automate manual work and to meet the demands of operating in 110 markets.”

After an extensive vendor evaluation process, Aviko chose Centric PLM™ to improve management of technical product data throughout the lifecycle and support the product packaging development process.

Centric PLM is now used by several teams at Aviko including quality, regulatory, packaging, commercial operations, innovation and procurement.

With the new PLM system, Aviko is streamlining all product related data. This makes it easier and quicker to access, update and share information about ingredients, additives, semi-finished products, packaging materials and products across the company’s departments and production plants.

Centric PLM also plays an important role in end-to-end packaging development, as the system holds all relevant labeling information for specific regions and channels to ensure quick generation of compliant labeling briefs. With PLM’s single data source, cross-functional teams will have full visibility of project progress, bolstering efficiency and internal collaboration on packaging and labeling briefs, artwork proofing and managing and sourcing packaging items.

“With Centric PLM’s ‘single source of truth,’ we can streamline notifications and changes in formulation, recipes and regulations across markets to ensure regulatory compliance and launch new product variations more quickly. We can also store supplier data, claims, certificates and contracts in one place,” explains Renssen-Alberts. “Aviko has entered a new and improved era of software user experience — PLM’s modern, easy-to-use and intuitive interface is making life easier for all of our teams.”

“We are thrilled that Aviko has chosen Centric Software as a digital transformation partner,” says Chris Groves, CEO of Centric Software. “We are delighted to be partnering with such an iconic and innovative company on their journey of growth across multiple markets.”

Learn more about Centric PLM for Food & Beverage

Explore AVIKO’s world, watch the video

Aviko ( Aviko was founded by 32 potato growers in 1962 and has since grown to become a global player. In 2002 Aviko became part of Royal Cosun, a modern, future-oriented cooperative with over 8,400 growers. As Europe’s largest producer of potato products in out-of-home and one of the top five global market leaders, Aviko connects people, cultures and tastes by bringing joy to tables all over the world. With a portfolio of more than 100 distinctive potato products, Aviko operates in more than 110 countries. Aviko’s 2,500 colleagues are driven by the large potential of our products and the impact they have on quality, service, innovation and sustainability in our chain: ‘from farm to fork’.

Centric Software® (

Silicon Valley-based Centric Software provides an innovative product concept-to-customer platform for producers, brands and retailers of all sizes in the food & beverage industry, food service and grocery retail sectors. Centric Software works closely with customers to achieve more efficient project management and safer product development, execute a competitive retail and product strategy, increase agility, speed time to market and get closer to consumers, resulting in maximized revenues and margins.

All solutions are highly configurable and built hand-in-hand with market-leading companies:

  • Centric PLM™ streamlines product development, procurement, formulation, specification management, regulatory compliance, nutrition, quality assurance, packaging & artwork proofing, sustainability and product portfolio management.
  • Centric Visual Boards™ improves team collaboration and optimizes range category management to get closer to consumers, be more competitive.
  • Centric Planning™ delivers best-in-class, easy-to-use and visually driven financial, merchandise and product portfolio planning as well as store & vendor forecasting for seamless and fast, pre- and in-season execution.
  • Centric Pricing and Inventory™ leverages AI to drive margin and revenue improvement by influencing demand via price and inventory optimization.
  • Centric Market Intelligence™ is a market insights platform for data-informed decision-making on competitor offers and pricing. Provides consumer trends and buying behavior as well.

Centric Software proudly maintains a 100% go-live rate. Awarded for excellence by Just Food 3 times, by Frost & Sullivan several times and the recipient of many other regional accolades, Centric Software is proud to provide the best solution, backed by the best team and to partner with the best customers.

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software is a registered trademark of Centric Software, Inc. in the US and other countries. Centric PLM, Centric Planning, Centric Pricing & Inventory, Centric Market Intelligence and Centric Visual Boards are Trademarks of Centric Software, Inc. All third-party trademarks are trademarks of their respective owners.

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