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17 August, 2021

Centric PLM Empowers P.E Nation to Handle Exceptional Growth

Athleisure and activewear brand scales business and optimizes efficiency with Centric Software®


CAMPBELL, California, August 19, 2021 – P.E Nation, the athleisure and activewear brand, has successfully implemented Centric Software’s Product Lifecycle Management (PLM) solution, and Centric is celebrating with the release of a success story. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Headquartered in Sydney, Australia, P.E Nation offers a new genre of fashion sports luxe athleisure and activewear. Its apparel categories are expanding, and it has released successful collaborations with brands including Speedo & H&M.

To manage this growth, P.E Nation selected Centric Fashion PLM.

“The bigger the business gets, the slower spreadsheets move and that leads to frustration,” explains Mark Rogers, Head of Operations at P.E Nation. “To scale a business properly, you need everything under one roof and PLM was the natural next step for us.”

“Centric simply made sense to us,” explains Rogers. “The link between Adobe IllustratorTM and Centric PLM means the design team can create a style in Illustrator and automatically send it straight through PLM for feedback. The ease of the interface, the usability, the fact that we can generate reports out of it-it’s a one stop shop.”

With P.E Nation already seeing efficiencies due to Centric PLM, the feedback from teams is positive.

Rogers says, “They can see how user-friendly it is and how much faster they can get their work done. The beauty of Centric is that it’s cloud-based. You can use it even if you’re not coming into the office.”

“In the next months I think we are going to see efficiencies, not only in creating styles but approving those styles too. Centric PLM will link to our sales tool, so as soon as a style is approved by sales, it’s pulled straight through into their system, which is phenomenal. We’re also creating a supplier portal in Centric PLM, that’s very exciting. No more mistakes or pulling through incorrect information.”

“We are delighted that P.E Nation is experiencing greater efficiency and agility thanks to Centric PLM,” says Chris Groves, President and CEO of Centric Software. “Centric is proud to be a crucial element of P.E Nation’s growth and future success.”


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P.E Nation (

P.E NATION was concepted in Sydney, Australia by Pip Edwards and Claire Tregoning

Since its launch in March 2016, the brands’ street-meets-sportswear offering has expanded to include extremely technical active wear, nostalgic 90’s streetwear, performance snow gear, accessories, fashion denim and now, a basics range. Always in constant motion, and moving at lightning speed, 2021 sees the expansion of the product categories, exclusive capsules, many global initiatives and like-minded brand collaborations for P.E NATION.

P.E NATION was born from a universal need for multi-faceted active wear, given the global shift towards juggling a fast pace life. The lifestyle trend of women wearing active wear all day, showcased an actual gap in the market, highlighting the need for fashion-active wear: active wear, that is design-driven and led by relevant global fashion trends, with curated seasonal colours, and considered silhouettes, styled and outfitted in a fashionable way, yet working with key performance fabrications and technical properties attributed to sportswear. Couple this, with a distinct and signature aesthetic, that is highly recognizable and un-wavering, and a clear vision and voice for the brand, this has been the very basis of building and creating one of the most coveted and adaptable active wear labels, that is disrupting the global athleisure market, taking on the international scene with verve.

The P.E NATION philosophy is centred around quality design and construction, whilst offering fashion forward, comfortable and fashionable pieces, specifically designed to take you from the studio to street. The brand reflects a sense of strength in unity and community, encouraging women to find their passion and flair and celebrate an active way of life. P.E NATION. Active-streetwear for urban life, lived at fast-pace. Designed to perform, all day, every day.


Centric Software (

From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Replenishment Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLMTM, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric SMB focuses on core tools and industry best practices for emerging brands. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

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