655 Campbell Technology Parkway,
Suite 200
Campbell, CA 95008 USA

Phone: +1 408 574 7802
Fax: 1 408 377 3002

1 April, 2024

Ajinomoto Brazil and Centric Software Join Forces in Order to Manage Raw Materials and Prototypes

Brazilian division of the multinational company seeks to streamline product development with Centric PLM

CAMPBELL, CALIFORNIA, Avril 2, 2024 Centric Software®, market leader in Product Lifecycle Management (PLM), proudly announces that Ajinomoto Brazil, known for amino acids and owner of popular brands such as SAZÓN®, MID® and VONO®, has selected Centric PLM™. Centric Software provides the most innovative solutions to plan, design, develop, purchase, price and sell food, beverage and consumer products to achieve strategic and operational digital transformation goals.

Present in Brazil since 1956, Ajinomoto is a Japanese multinational and global leader in amino acids. The company offers quality products for consumers as well as ingredients for the food, cosmetics, sports, pharmaceutical, animal nutrition and agribusiness industries. The Ajinomoto group is present in 36 countries.

Quality and precision in execution are key elements of Ajinomoto Brazil’s product development process. Managing their product categories and raw materials while simultaneously developing products in a fast, efficient and precise manner had become a challenge. According to Tatiana Tavares, R&D manager at Ajinomoto Brazil, the process was quite laborious. “For example, if there was an update regarding some information from raw material suppliers, we would have to review spreadsheets, systems and documents. There was a lot of manual transcription of information, which increased the risk of errors.” she explains.

Faced with these circumstances, the company decided to look for a more integrated and efficient solution, which ended up being the Centric PLM platform. “We chose Centric because they were very quick, not only in providing assistance, but also in understanding our specific needs. From the beginning, the team was very engaged, making adjustments within the software and showing us possible solutions. We also feel the software is intuitive and easy to use. We talked to some current Centric customers, which helped us a lot in making our final decision,” says Tavares.

Ajinomoto Brazil has ambitious plans for the future due to the adaptability of Centric PLM, which will monitor and boost business growth. “For the next stages of the project, we hope to include other processes that can be optimized with the use of the software, which would ease our efforts in carrying out more activities,” notes Melissa Claus, R&D manager at Ajinomoto Brazil.

“We are thrilled with our association with Ajinomoto Brazil, whose commitment to innovation and continuous improvement aligns with our own,” says Chris Groves, CEO of Centric Software. “With more agile, efficient processes and quality products, the company is prepared to meet the future needs of the Brazilian and global markets.”

Learn more about Centric Software

About Ajinomoto Brazil ( Present in Brazil since 1956, Ajinomoto is a Japanese multinational and global leader in amino acids. The company offers quality products for consumers as well as inputs for the food, cosmetics, sports, pharmaceutical, animal nutrition and agribusiness industries. The Ajinomoto group is currently present in 36 countries. At present, the Brazilian unit is the third most important of the Ajinomoto Group outside Japan, preceded only by Thailand and the United States. The company’s consumer-facing product line consists of theumami seasoning AJI-NO-MOTO®, AJI-SAL®, Tempero SAZÓN®, Caldo SAZÓN®, SAZÓN® Tempera & Prepara, HONDASHI®, SABOR A MI® e SABOR A MI® Receita de Casa, including the the individual soups VONO®, VONO® Proteína and the line of creamy and light VONO® Chef. Also worth mentioning are MID® and MID ZERO™ powdered soft drinks, TERRANO® extra virgin olive oil, TERRANO® single varietal olive oil and the TERRANO® Veggie Burger line and the SATIS!® Molho Shoyu, as well as aminoVITAL® GOLD e aminoVITAL® GOLD DRINK MIX, which are products made up of nine essential amino acids for the recovery of athletes and sports enthusiasts. In Brazil, the company also operates in the food service segment. With four factories located in the state of São Paulo, more precisely in the cities of Limeira, Laranjal Paulista, Valparaíso and Pederneiras, and the administrative headquarters in the capital, it employs around 3,000 people and serves both domestic and international markets. The Ajinomoto Group had global revenues of US$10 billion and domestic revenues of R$3.4 billion in fiscal year 2022. It is currently present in 36 countries, has 117 factories and around 34,000 employees worldwide. To find out more, visit .

Centric Software® (

Silicon Valley-based Centric Software provides an innovative product concept-to-customer platform for producers, brands and retailers of all sizes in the food & beverage industry, food service and grocery retail sectors. Centric Software works closely with customers to achieve more efficient project management and safer product development, execute a competitive retail and product strategy, increase agility, speed time to market and get closer to consumers, resulting in maximized revenues and margins.

All solutions are highly configurable and built hand-in-hand with market-leading companies:

  • Centric PLM™ streamlines product development, procurement, formulation, specification management, regulatory compliance, nutrition, quality assurance, packaging & artwork proofing, sustainability and product portfolio management.
  • Centric Visual Boards™ improves team collaboration and optimizes range category management to get closer to consumers, be more competitive.
  • Centric Planning™ delivers best-in-class, easy-to-use and visually driven financial, merchandise and product portfolio planning as well as store & vendor forecasting for seamless and fast, pre- and in-season execution.
  • Centric Pricing and Inventory™ leverages AI to drive margin and revenue improvement by influencing demand via price and inventory optimization.
  • Centric Market Intelligence™ is a market insights platform for data-informed decision-making on competitor offers and pricing. Provides consumer trends and buying behavior as well.

Centric Software proudly maintains a 100% go-live rate. Awarded for excellence by Just Food 3 times, by Frost & Sullivan several times and the recipient of many other regional accolades, Centric Software is proud to provide the best solution, backed by the best team and to partner with the best customers.

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software is a registered trademark of Centric Software, Inc. in the US and other countries. Centric PLM, Centric Planning, Centric Pricing & Inventory, Centric Market Intelligence and Centric Visual Boards are Trademarks of Centric Software, Inc. All third-party trademarks are trademarks of their respective owners.

Share this page