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8 ways Centric VIP’s Latest Game Changing Collaborative Boards Deliver Results


Our new Digital Concept Board and Digital Buying Board for Centric VIP redefine design ideation and buying sessions.

Developed by Centric’s Innovation team and in partnership with world-leading brands and retailers, Centric Visual Innovation Platform (Centric VIP) is a visual, fully digital collection of collaborative boards for touch-based devices such as iPad, iPhone and touch-screen televisions. Fully connected with Centric PLM™, this new platform provides a strategic-level overview for executives, drill-down capabilities for users and mass automation of executive decision making.

The two latest innovations for Centric Visual Boards™, the Digital Concept Board and Digital Buying Board, redefine design ideation and the internal buying process by fully transforming the way teams collaborate, share ideas and make decisions. Built for fashion, retail, footwear, outdoor, luxury and consumer goods companies, these boards empower customers to achieve strategic and operational digital transformation goals.

Read on to learn more about the Digital Concept Board, the Digital Buying Board and the 8 ways they deliver results.

What is the Digital Concept Board?

The Digital Concept Board radically transforms the design ideation process by combining creative, technical and business expertise to accelerate product development.

Teams across all departments including design, merchandising, product and sourcing can use the Digital Concept Board as a digital sandbox for creation and what-iffing scenarios within a business context. A process that once took place using offline or ad-hoc tools is revolutionized through this fully visual, intuitive and collaborative tool for touch-based devices.

What are the Key Benefits of the Digital Concept Board?

1) End to End Visibility

Get real time visibility into the products that are being selected by buyers and added by product teams. Roll-up buy commitments for multiple channels and other analytics are calculated automatically. By linking product, merchandising, buying and sales teams, decision-makers have access to the most up-to-date transparent information.

2) Drive Better Decision Making

Analytics validate buying choices by giving insights such as quantities by color, material, style, price point, delivery date, region, channel, etc. Empower marketing, regions and retail managers to define and fine tune assortments to meet minimum order quantities (MOQs). Forecast aggregate quantities for production planning and MOQ checks.

3) Save Time

The Digital Buying Board collapses a process that once took weeks to days or hours. Teams can work on multiple channels at once creating specific buying assortments for each and refine the product offering, faster!

4) Increase Margins and Manage Risk

The Digital Buying Board was created in partnership with world-class luxury retailers who were looking for ways to manage the risk associated with the buying process.

Teams can review, manage and plan detailed targets for different markets, geographies, sales channels and exclusives to accelerate the sell-in process and monitor product performance and sales commitments in real-time. With visual collaboration, real-time data, streamlined communication and an eye on KPIs, the Digital Buying Board vastly reduces risk and increases margins.