01.
Benchmark competitors
Strengthen competitive positioning and focus investment where opportunity exists. Compare competitor pricing, assortment mix, category investment, product movements and promotional strategies across markets and channels.
CENTRIC MARKET INTELLIGENCE—REAL-TIME COMPETITOR, MARKET AND TREND ANALYSIS
See Markets From Every Angle for Greater Decision Confidence
Protect margins, improve sell-through and seize opportunities with precision market intelligence and competitor benchmarking.
Leading brands, retailers and manufacturers make more competitive pricing, assortment and merchandising decisions with Centric Market Intelligence.
Make confident decisions with real-time market data
Gain a 360° view of the entire market in the moment and track changes across regions, competitors and consumer preferences for more competitive pricing, assortments and channel approaches.
5%
Gross margin increase
10%
Increase to stock turnover
10%
Sales increase YOY
Actionable intelligence for faster commercial decisions
Benchmark competitors with precision
Compare assortments, overlapping SKUs and price points. Identify similar products and create better competitive positioning at every level.
Spot hidden opportunities
Go beyond analysis of past performance with real-time identification of white space and emerging trends. Bring the right products to market before the competition realizes there’s a competition.
Optimise pricing and promotions
Understand the ideal approach to pricing architecture, discount timing and handling promotional pressure through trusted competitor and market data.
Turn market visibility into commercial action
Centric Market Intelligence delivers market visibility. Teams benchmark assortments and pricing against competitors, match exact and similar products across the market and track emerging or declining trends. Pricing, promotion and assortment decisions land with confidence.
02.
Match products accurately
Make precise pricing, assortment overlap and channel compliance decisions through easier identification of exact, similar and variant products beyond UPC or GTIN-matching across competitors and channels.
03.
Track trends
Make category and product investment decisions faster and reduce the risk of backing short-lived trends, validating status as emerging, growing, stable or declining via trend strength, search signals and ecommerce insight.
Better data for trusted intelligence
Centric Market Intelligence provides enriched, transparent intelligence at scale from complex raw retail data, empowering teams to analyse, compare and act with confidence, focusing on strategic decisions instead of data quality.
Build a complete view of any retail market
Centric Market Intelligence collects real-time product and pricing data sourced directly from competitor e-commerce sources—without delays, errors or blind spots.
Track competitor assortments, prices and promotion schedules.
Capture market movement across retailers at the product level.
Empower teams with stronger foundations for benchmarking and decision making.
Strong data foundations for reliable market and competitor benchmarks
760k+
Brands tracked
100+
Countries covered
12
Years of historical data
24hr
Update cycles
Bring market intelligence to bear across the entire product lifecycle
Empower decision making from commercial teams across merchandising, planning, buying, product development, pricing and marketing to bring better products to market faster, safeguard margins and optimise inventory, discounting and omnichannel assortment plays.
Centric PLM
Inform product ideation, design, development and assortment decisions with integrated market intelligence and trend signal insights.
Centric Planning & Pricing
Support price optimisation, markdown strategy, assortment planning and inventory decisions with connected competitor pricing, promotions, product matching and demand signals.
Centric PXM
Support product content, digital shelf execution and faster commercialisation with enriched product attributes and market insights.
Customer stories powered by market intelligence
Explore how leading brands use Centric Market Intelligence to make confident pricing, assortment and market decisions.
Lindex Ramps Up Competitive Pricing and Assortment Optimisation Capabilities with Centric Market Intelligence
If you don’t have the data, it’s a little bit of a guessing game. What we really needed was a lot more data in order to base our decisions on facts and not feelings.
— Pia Ekholm,
Design and Buying Manager for Womenswear
I had an 'aha' moment when I saw the visualisation of the data. I thought, 'Oh, yes, that's what we've been missing!
— Sumi Scott
Chief Merchant at Wolverine
Built for complex product-focused retail markets
Fashion & Apparel
Keep pace with shorter trend cycles and constantly shifting assortments. Benchmark competitor products, price architecture and promotions to identify whitespace, validate buying decisions and protect margin across markets and channels.
Footwear
Compare complex footwear ranges across styles, attributes, colorways, materials and price points. Match exact, similar or variant products to uncover assortment gaps, validate trends and maintain competitive pricing without sacrificing margin.
Outdoor & Sports
Navigate technical attributes, seasonal demand and regional assortment differences with normalised competitor data. Track category shifts, product features, pricing and channel activity to make more confident assortment, pricing and localisation decisions.
Home & Furniture
Normalise market data to benchmark price points, identify category whitespace and build more relevant assortments by market and region. Make like-for-like comparisons across products with inconsistent descriptions, dimensions, materials and attributes.
Cosmetics & Personal Care
Rapidly respond to fast-moving market signals around specific product claims and attributes and optimise promotions and price architecture according to real-time social signals and category shifts.
ODMs & Manufacturers
Create truly market-backed product proposals, price assortments with confidence and move from supplier to strategic partner with intelligent approaches to key account planning.
Frequently asked questions
CMI basics
Centric Market Intelligence is an AI-powered competitive retail analytics solution that enables retailers and brands to make data-driven decisions across assortment, pricing, promotions and trend strategies. It provides visibility into competitor activity, market whitespace, product movement and demand signals so teams can move beyond internal data alone and make faster, more confident commercial decisions.
CMI gives teams the power to benchmark competitor activity across pricing, promotions, assortments, product attributes, online search trends, trend reports and e-commerce data. It gives users visibility from macro market views down to category, product, SKU and attribute-level detail, driving a deeper understanding of competitor positioning and earlier identification of market shifts.
CMI is used by merchandising, planning, buying, pricing, e-commerce, category, strategy, consumer and market insight teams. Economic and functional buyers can include CEOs, CMOs, CFOs, chief merchandising officers, heads of buying and merchandising, heads of strategy or insights, heads of pricing, CIOs, CDOs and IT or data leaders.
CMI is designed for apparel, footwear, accessories, fashion, luxury, outdoor, sports, beauty, home retailers, brands and manufacturers.
Teams use CMI today to evaluate new category, region and channel opportunities using competitor assortment data, pricing intelligence, trend signals, product movement, search trends and market benchmarking. It gives teams external market context before committing investment, empowering them to validate demand, price points, assortment structures, competitor activity and whitespace opportunities.
Request a Demo
Ready to see what CMI reveals about your market?
See how Centric Market Intelligence enables teams to turn product, pricing, promotion and competitor data into clearer decisions.