Centric PLM
Fashion & Apparel
Multi-Category Retail
Footwear
Outdoor & Sports
Consumer Goods
OEM & ODM Manufacturers
Home Décor & Furniture
Food and Beverage
Cosmetics & Personal Care
Consumer Electronics
CENTRIC PXM – PRODUCT EXPERIENCE MANAGEMENT
AI-Driven Product Commercialization. Scale Faster. Sell Smarter.
Grow sales and expand reach with AI-optimized product content. Sell more by getting to more markets faster—with product content that converts.
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The world’s leading brands, retailers and manufacturers bring their products to market with Centric Software.
Drive Measurable ROI with Connected Product Content
Disconnected product data doesn’t just slow launches – it limits sales potential.
Centric PXM creates one actionable source of truth with AI and automation to cut friction, speed time-to-market and grow revenue across stores, e-commerce, marketplaces and social.
250%
increase in sales
98%
reduction in creating product listing sheets
20%
reduction in product content development workload
AI-driven Commercialization Lifecycle: from Product Creation to Conversion
Driving growth in every market is harder than it should be. Manual adaptation across regions, channels and competitive contexts is slow, costly and risky.
Centric PXM closes the loop by connecting each step in the product lifecycle—from creation to in-season performance analysis—so teams move faster, respond to trends instantly and feed improvements back into the next cycle.
Consolidate
Centralize product data, media, attributes, pricing and inventory in one connected hub for complete visibility.
Distribute
Publish to 1,000+ channels in the right format and language while maintaining compliance everywhere you sell.
Track
Monitor SKU-level performance by region, brand and channel in real time to uncover trends and opportunities.
Enhance
Use AI to validate, enrich, translate and localize content for each market and channel, tailored from Instagram to your in-store catalogs.
Bridge
Link product content to planning, development, pricing and promotions to ensure launches match market demand.
Optimize
Apply AI insights to refine content, pricing and positioning for higher conversion and sustained growth.
Eliminate Complexity. Accelerate Growth.
Accelerate product go-to-market & commercialization
Maximize sell-through & profitability
Optimize assortment and positioning
Ensure product data compliance at scale
Eliminate manual work
Accelerate product go-to-market & commercialization
Bring products to market faster with precise timing and execution. Remove silos that create delays and missed opportunities. AI enrichment and collaborative workflows shorten cycles and increase launch success rates.
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Maximize sell-through & profitability
Unlock new revenue streams across marketplaces, social platforms and owned channels. Push real-time product updates to both online and physical stores. Use analytics and AI to identify performance gaps and improve product ranking, availability and customer satisfaction.
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Optimize assortment and positioning
Make smarter assortment decisions with a clear view of competitive benchmarks. Compare products against similar items to spot strengths and gaps, then refine strategy with deeper pricing and promotional insights via Centric Market Intelligence.
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Ensure product data compliance at scale
Capture product data from systems of record to maintain integrity and avoid manual errors. Automate compliance checks for regulatory, sustainability and brand standards — from development through to final content delivery.
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Eliminate manual work
Cut the time spent on repetitive uploads and channel-specific formatting. Automation and transformation rules adapt content for 1,000+ channels and languages, reducing errors and freeing teams to focus on growth initiatives.
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Centric PXM Capabilities to Connect Content to Commerce
Product content, AI automation and insight. Fast, accurate and optimized.
Product Information Management (PIM) & Digital Asset Management (DAM)
Ensure accurate, compliant content across channels. Disconnected tools slow launches and cause errors. Centralize specs, media and claims; use AI to model, validate, enrich and localize data — with supplier and brand data streamlined through the Onboarding Portal — so only the highest-quality information enters the PIM for faster, consistent commercialization.
Content Syndication & Multi-channel Feed
Expand market reach fast. Manual channel adaptation causes errors and delays. Publish to 1,000+ channels in the right format with AI-optimized delivery, maintaining compliance, ranking and consistency while enabling rapid store pickup or delivery.
Digital Shelf Analytics (DSA)
Maximize product performance. Poor visibility and gaps in product listings across channels hurt sales. AI tracks pricing, sentiment and content presence in real time, flags issues and guides fixes to boost conversion and refine go-to-market decisions.
A Solution Tailored to How You Sell Drive Performance Across Every Go-to-market Model.
Whether selling direct-to-consumer, through distributors or specialized B2B markets, Centric PXM adapts to any market or channel strategy.
For Brands
Increase product ranking, conversion and protect brand equity with consistent, high-quality product experiences across each touchpoint. Ensure data integrity from product inception to packaging to sale, with integrated compliance checks that reduce risk of claim errors.
For Manufacturers
Standardize product operations and accelerate commercialization while meeting diverse partner requirements without delays or rework. Deliver enriched, accurate and compliant content at scale for multiple product lines and channels.
For Retailers
Launch more SKUs faster with complete and compliant content that drives accuracy and sales. Supplier catalogs flow through the Onboarding Portal, where AI validates and maps data to your internal model, ensuring clean, ready-to-use information for creating assortments and accelerating private-label or branded items to market efficiently.
For Distributors
Streamline supplier collaboration and launch assortments with less manual effort and fewer delays. Brand and supplier data enters via the Onboarding Portal, where AI consolidates and validates information before it reaches PIM, reducing errors and ensuring enriched, compliant content is ready for deployment.
“Centric PXM has been an essential part of our success. We’re no longer juggling multiple systems and that’s allowed us to focus on what truly matters—growing our business and enhancing the customer experience.”
“Working with the Centric PXM solution plays such an important role by now that the manual process model would no longer be possible. The solution’s high level of integration saves employees a considerable amount of time. Regarding the catalog, it can be prepared in German and then quickly translated into as many as 27 languages. This was not possible before”
“Our product launches have seen lower and lower lead times. So, we’re getting products into our system much, much more quickly and that quickness is only increasing every year.”
“Since implementing Centric PXM™ we have achieved a significant improvement in data quality and, unlike before, we can update the online channels daily.”
Frequently asked questions
What is Product Experience Management (PXM)?
How is PXM different from traditional PIM or DAM systems?
What kind of businesses benefit from PXM?
How does Centric PXM use AI in practice?
How does Digital Shelf Analytics work?
Can Centric PXM integrate with our existing ERP, PLM or ecommerce systems?
Our connectors and APIs ensure smooth data flow between systems, covering product attributes, pricing, inventory, digital assets, compliance data and more. This means your teams can work with real-time, enriched product content without duplicating work or disrupting operations.
CENTRIC PXM – PRODUCT EXPERIENCE MANAGEMENT
Bringing together data, content and insights to drive revenue
See how Centric PXM simplifies operations, strengthens product content and delivers measurable results across all sales channels.
Launch faster. Sell smarter. Grow now.
