Wivis Selects Centric Market Intelligence to Outpace Trends and Competitors

Korean fashion group brings sharper, faster market insight into product strategy with AI-powered intelligence

CAMPBELL, Calif., May 7, 2026 – Centric Software® is pleased to announce that Wivis Co., Ltd. has selected Centric Market Intelligence™ to gain market, trend and competitor insights for product competitiveness. Centric Software delivers innovative, integrated, end-to-end AI-powered enterprise solutions to take products from concept to commercialization. Fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail teams can plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.

Founded in 2005, Wivis is one of South Korea’s leading fashion groups. Built on women’s apparel brand ZISHEN, the company has expanded into golfwear and lifestyle brands and today operates a total of nine brands. In South Korea, Wivis’s womenswear brand ZISHEN operates about 260 offline stores, and its golfwear brand Volvik operates about 110. By building a diversified brand portfolio for different consumer segments, Wivis has continued to achieve steady growth.

As Wivis advances its 2026 strategy, the company is focused on strengthening data-driven decision-making and accelerating digital transformation across the business. At the same time, it aims to strengthen each brand's competitiveness while improving efficiency and agility across planning, product and marketing operations.

Before selecting Centric Market Intelligence, Wivis relied on fragmented sources such as online marketplaces, competitor websites, social media and reports to gather market and competitor insights. Teams then compiled findings across several spreadsheets and presentation slides, limiting visibility and slowing decision-making. As the company accelerated digital transformation, it identified an opportunity to streamline processes, improve efficiency and gain a more comprehensive view of the market through a structured research approach. “Gathering the necessary information manually took a great deal of time, and differences in how each team interpreted the data made strategy development difficult,” says In Hwan Do, ECM Division Director at Wivis. “By adopting Centric Market Intelligence, we aim to identify market and competitor trends more quickly and establish a more consistent and faster decision-making process.”

Wivis selected AI-powered Centric Market Intelligence for its ability to deliver fashion- and retail-specific data and insights that teams can apply directly to day-to-day business decisions. “We evaluated several options, including general data analysis tools and global research solutions, but Centric Market Intelligence stood out for its usability, relevance to fashion operations and stronger connection to product planning and strategy,” adds in.

With Centric Market Intelligence, Wivis expects to strengthen product competitiveness through faster visibility into market trends and competitor activity. Powered by AI, the solution processes vast amounts of data at speed, reducing repetitive manual research, improving operational efficiency and accelerating decision-making with near real-time insights. The solution will primarily benefit product planning, design, merchandising, marketing and strategy teams, especially during the early stages of seasonal planning.

“The fashion industry is moving faster and becoming more complex, making AI capabilities essential to deliver timely, actionable intelligence,” says Fabrice Canonge, CEO of Centric Software. “We are proud to partner with Wivis as it strengthens market visibility, sharpens decision-making and builds a stronger foundation for digital transformation with Centric Market Intelligence.”

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