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With the harmonization of product data, the fashion brand aims to drive retail development and optimize margins in France and abroad
CAMPBELL, California, October 11, 2022 – Maison Stella & Suzie, an elegant French brand of women’s ready-to-wear clothing, has selected Centric Software’s Product Lifecycle Management (PLM) solution to power their digital transformation. Centric Software® provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.
Created in 2017 by Margaux Minguez Lahana, Stella & Suzie is a young & fresh ready-to-wear brand, driven by the ambition to offer a complete women’s wardrobe that mixes strong core pieces, accessories, swimwear & home wear with bohemian chic accents. At the beginning, this digitally-native brand distributed products only through their proprietary e-shop. Since then, they have established a corner at Printemps Haussmann in Paris and opened a new boutique in Toulouse.
Stella & Suzie is experiencing very strong growth and needed a comprehensive PLM solution to save time, streamline the development of their product offering and optimize the production process in order to increase product margins. After careful consideration, the company chose Centric Software, the industry leader in PLM solutions for fashion brands, both small and large. Centric’s greatest assets for Stella & Suzie included deep knowledge of the fashion industry, and similarities between other fashion brands that also use Centric to develop similar products.
Besides the clear benefits of Centric’s PLM platform, Romy André-Corbé, product manager for Maison Stella & Suzie, had already used Centric PLM in her previous positions at Naf Naf, a long-time Centric Software customer, and was already familiar with the advantages. Finally, the quality of the customer support offered by Centric was a key determining factor.
“This digital turnaround is essential. We currently have about 30 employees and should have 100 within four years. Building a solid infrastructure from the start of our growth, without waiting until it’s too late, is therefore crucial,” says Romy André-Corbé.
The style and purchasing teams will be the first to use the solution. André-Corbé points out its advantages, “Until now, we used about twenty Excel files. With Centric PLM, the style and purchasing teams will have a unified and up-to-date source of information. Our managers will be able to consult the data in a timely manner, obtain an overview of the final collection, status, prototypes, ‘OK for production’, validation of themes and colors, before entrusting communication, shootings, etc. to the marketing teams.”
She adds, “The financial teams will have direct access to the costs associated with the different collections and to the product margin calculations.”
Maison Stella & Suzie also intends to use the PLM solution to support its environmental objectives: in particular via the analysis of materials (Oeko-Tex) in order to obtain the GOATS label.
“We are delighted that Maison Stella & Suzie has chosen Centric as an ambassador for their cutting-edge and highly differentiated style,” said Chris Groves, president and CEO of Centric Software. “With Centric PLM, Stella & Suzie has taken another step in its development in France and internationally. We look forward to deepening this promising partnership.”
Learn more about Centric PLM
Maison Stella & Suzie (www.stellaetsuzie.com)
Maison Stella & Suzie is a French women’s ready-to-wear brand, but above all is a brand created by a woman, for women. Since the brand’s creation in 2017, its founder, Margaux Minguez Lahana, has been reinventing the women’s wardrobe; a wardrobe with strong character, versatile and rich in its influences. Collections that are inspired by everyday women, encountered in the street, spotted on Instagram, in magazines, or on websites.
At Maison Stella & Suzie, their ambition is to develop an innovative experience, synonymous with a sincere and close relationship with their customers. The brand is digitally native, but starting in 2021 have opened two physical stores in Paris and Toulouse
Centric Software (www.centricsoftware.com)
From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Consumer Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor, consumer electronics and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLM®, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Retail Planning is an innovative, cloud-native solution power by Armonica Retail S.R.L., that delivers an end-to-end retail planning process designed to maximize retail business performance. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.
Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.
Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018, 2021 and 2022.
Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.
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