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August 17th, 2020

Welfull Rolls Out Centric PLM in Only Nine Weeks in Face of Pandemic

CAMPBELL, Calif., August 18, 2020 – Welfull Group Co., Ltd., a major importer and exporter in China, has successfully implemented Centric Software®’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.

Founded in 1993, Welfull is one of China’s leading import and export trading companies for textile and apparel products. Welfull has established its name in the international arena and amassed many customers and supplier resources from around the world.

Industry veteran Welfull encountered many market challenges during the COVID-19 pandemic. Mr. Xu Zhenhao, CIO of the Welfull Group, lists five pain points common to international textile and apparel trade enterprises: growing labor costs, a relatively low level of information sharing, thin profit margins, a lack of standardization and the small scale of upstream suppliers.

Welfull has created a blueprint for digital transformation to address these issues. Centric PLM is at the core of their strategy, as it will close the loop of data flows to facilitate resource sharing and more efficient coordination throughout the supply chain.

“Centric and Welfull are closely aligned in their global vision,” says Mr. Xu. “Centric has impressed us with their second-to-none industry commitment and professional consulting services. Whether we move toward an OEM or ODM business model, Centric PLM can flexibly and effectively accommodate our needs and greatly shorten implementation time.”

Centric PLM was implemented at Welfull in just nine weeks, and will digitalize the entire business process, from inquiry to sample making to delivery. Eliminating information islands will promote efficient teamwork and reduce communication costs. Establishing a digital process and the accumulation of digital assets will improve the efficiency of reordering and style selection, giving Welfull a competitive edge.

“We are happy to announce that Welfull has successfully implemented Centric PLM in a very short time,” says Chris Groves, President and CEO of Centric Software. “We’re looking forward to working with Welfull to realize the potential of their digital strategy and ensure resilience to future shocks.”


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Welfull Group Co., Ltd. (

Welfull Group Co., Ltd., founded in 1993, is an import and export trading company for textile and apparel products. Recognized by eight ministries in China including the Ministry of Commerce as a national pilot company for supply chain innovation, it focuses on integrated development in modern commerce, venture capital investment, and platform services.

With 15 years of experience in the apparel industry, Welfull has established its name in the international arena and amassed many customers and supplier resources from around the world. It is one of the leading international traders of textile and apparel in China with an annual export-import volume close to 400 million U.S. dollars.


Centric Software (

From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor, consumer goods and home décor. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a new fully visual and digital experience for collaboration and decision-making and includes the Centric Buying Board to transform internal buying sessions and maximize retail value and the Centric Concept Board for driving creativity and evolving product concepts. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016 and 2018.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

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