September 29th, 2025

V2 Retail Goes Live with Centric PLM to Drive Growth in India

“Centric PLM’s ability to integrate with our ERP system is a key factor. Equally important is their deep expertise in fashion and apparel, along with a strong local implementation team in India.”

— Akash Agarwal

CEO at V2 Retail

Fast-growing fashion and lifestyle retailer leverages Centric PLM to streamline product development and accelerate time to market

CAMPBELL, Calif., September 30, 2025 – Centric Software® is pleased to announce that leading Indian fashion retailer V2 Retail has successfully implemented Centric PLM™ to power product development, streamline operations and enhance visibility across its growing organization. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, luxury, footwear, outdoor, home and related goods like cosmetics & personal care as well as multi-category retail to achieve strategic and operational digital transformation goals.

Headquartered in New Delhi, V2 Retail was established in 2006 and has since risen to prominence as one of India’s fastest-growing value retail chains. The company manages several in-house brands, including Body & Mind, OC, Ebellia, Godspeed, Honey Brats and LB. Spanning over 190 stores across 145 cities, V2 Retail’s extensive footprint meets India’s demand for fashion that is current, cost conscious and sustainable. V2 Retail’s products are available through its nationwide network of brick-and-mortar stores.

To accomplish its ambitious target of opening 100 new stores annually over the next three years, V2 Retail is sharpening its focus on speed to market, operational efficiency and cross-functional alignment. “As we scale, a centralized PLM solution stood out as the clear answer to manage our expanding operations,” says Akash Agarwal, CEO at V2 Retail. “We needed greater control over sampling and sourcing, as well as precise tracking of costing, approvals and timelines.”

A solution that could integrate seamlessly with V2 Retail’s ERP system was non-negotiable to preserve continuity and enable end-to-end execution. “Centric PLM’s ability to integrate with our ERP system is a key factor,” adds Agarwal. “Equally important is their deep expertise in fashion and apparel, along with a strong local implementation team in India. Having an experienced team on the ground gives us the freedom to move quickly, plus the confidence that we’re working with a partner who understands our market.”

With V2 Retail’s focus on scaling product development, Centric PLM will serve as a centralized platform to manage increasing volumes of collections, SKUs and suppliers across multiple product categories and seasons. The platform’s capability to accelerate product-related workflows is particularly valuable to V2 Retail’s fast-paced, value-driven model. “We see Centric PLM as a way to bring more structure to our operations,” Agarwal shares. “It will help us shorten development timelines, improve oversight across the sourcing workflow and give our teams better access to real-time data for costing and supplier management as we grow.”

V2 Retail joins a growing number of Indian consumer goods brands and retailers choosing Centric Software to advance digital transformation and scale with confidence.

“India is a key market for Centric Software and we’re proud to partner with a progressive fashion and lifestyle retailer like V2 Retail,” says Chris Groves, CEO of Centric Software. “We’re committed to empowering V2 Retail to become a leader in one of the world’s most dynamic and fast-evolving retail markets.”

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V2 Retail (v2retail.com)

V2 Retail Limited is one of India’s leading value retail chains offering affordable high-quality fashion and lifestyle products through a growing network of over 190 stores across 145 cities. Headquartered in New Delhi, V2 Retail is known for its trend-led, budget conscious offerings and a strong and growing presence in India’s tier 2 and tier 3 markets, where demand for stylish budget friendly fashion continues to rise. As it scales, V2 Retail remains committed to simplicity integrity and delivering worldclass fashion for all.

Centric Software® (centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, sell and replenish products.

Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with an up to 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.
Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.