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March 27th, 2018

Urban Revivo Reports Success with Centric Software

Urban Revivo Centric PLM Success

CAMPBELL, Calif., March 27, 2018 – Urban Revivo (UR), the leading Chinese fast fashion retailer, has successfully gone live with Centric Software’s Product Lifecycle Management (PLM) solution after just four months. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

UR was founded in 2006 and has experienced incredible success, becoming the number one fast fashion company in China. With rapid growth and ambitious plans for global expansion, UR decided to select a PLM solution to support their product development and merchandising infrastructure. In September 2017, UR began implementing Centric 8 PLM. The implementation was completed in January 2018, finishing in just four months.

“The deployment was perfect!” exclaims Budwhite Zhang, CIO at UR. “We were impressed by the Centric team’s great knowledge, program management skills and regular updates on their progress. We knew that a PLM system would assist us with planning collections and leveraging design and development work. We also wanted to take much better control of the speed of product development and vendor collaboration.”

“We’re already seeing results,” Mr. Zhang continues. “Centric PLM has helped to speed time to market, cut costs and errors, and improve innovation. Take sampling, for example; our designers and merchandising team used to take about ten days for one collection. Now, with Centric’s help, it takes three to four days. Designers now have a good sense of cost as they can see the cost of material and labor in Centric PLM, which helps us better control budgets and merchandise planning.”

As well as implementing core Centric PLM modules, UR chose to invest in Centric’s groundbreaking mobile apps for PLM. As Mr. Zhang notes, these are very popular with the company’s designers.

“With Centric’s mobile apps, our designers can capture and share inspiration immediately with the whole team,” Mr. Zhang says. “This is very helpful for fast fashion companies like UR, which rely on speed and instant communication.”

UR has expansive plans for the future, concludes Mr. Zhang, and Centric PLM has an important part to play in supporting product management and global collaboration.

“UR has ambitious plans for the next few years, aiming to achieve 10 billion RMB in annual sales revenues by 2021. In this new retail era, we will follow our three strategies: make product the priority, revolutionize management and leverage technology. Product innovation is the key to success and Centric PLM will help UR improve product management for our women’s, men’s, kid’s and accessories divisions as well as our new fashion sports brand. We’re expanding business overseas and Centric links our London buyer center with our Chinese headquarters.”

“We’re delighted that UR is already experiencing positive results from using Centric PLM,” says Chris Groves, President and CEO of Centric Software. “The fact that UR, a leading fast fashion company, is seeing even faster time to market as well as cost reductions is a testimony to Centric’s capabilities and the best practices partnership we have embarked upon together.”


UR (Urban Revivo) (

Founded in 2006, UR adheres to fast luxury as its core concept of operation. The brand rapidly expanded over the past ten years and opened over 200 stores throughout China and overseas. The company has also established a base in Singapore and is expanding to overseas markets. UR plans to have over 400 stores globally by 2020.


Centric Software (

From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods.  Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone and large-scale, touch-screen televisions. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric’s flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses.

Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion, and Apparel PLM in 2016 and Frost & Sullivan’s Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015, and 2016.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

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