655 Campbell Technology Parkway,
Suite 200
Campbell, CA 95008 USA

Phone: +1 408 574 7802
Fax: 1 408 377 3002

March 23rd, 2022

Travelway and Bugatti Choose Centric PLM on Their Path Forward

Two travel goods companies set their digital foundation 

CAMPBELL, Calif., March 24, 2022 – Travelway Group International and Bugatti Group, both luggage and accessories companies, have selected Centric Software®’s Product Lifecycle Management (PLM) solution, Centric SMB for emerging enterprises. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals. 

Travelway Group International (est. 1973) and the Bugatti Group Inc (est. 1940), both venerable Montreal-based firms that both design and produce high quality luggage, briefcases, handbags and accessories, have entered into a new working partnership together.  

Executive Vice President of Travelway Group International Gerry Shadeed & CEO Andrew Hattem of Bugatti Group describe how each company serves a different a market segment and distribution network covering a wide variety of customers that include Target, Walmart and Costco as well as the mid to large retail sector. Between Travelway and Bugatti, they independently license Skechers, Air Canada, Swiss Mobility, Ricardo, Cabeau, K&B Sports Blackpink, the Rolling Stones, Bugatti and many other owned brands.  

Shadeed explains the impetus for adding PLM to their company technology. “Now that we’ve partnered with Bugatti, we’re embarking on the implementation of Centric PLM for both businesses to align with each other’s processes and to make it easier for our teams overseas to deal with one process instead of two.”  

Travelway / Bugatti considered PLM for all the standard reasons such as increasing efficiency, reducing re-entry and duplication of work and providing one digital repository for all teams, domestic and overseas. The field was narrowed down to six PLM vendors but ultimately, Travelway / Bugatti chose Centric. Says Shadeed, “Centric had the most adaptable out-of-the-box system. We trust that with the number of installations that Centric has made they have optimized the process to best practices.” 

Shadeed and Hattem emphasize that they want to be able to increase speed to market to be the best in class in the industry. Of the other reasons the companies selected Centric, Hattem says, “Centric has a complete assortment of modules that fit our needs. We’re starting off with the basic package so that we can get up and running, but I see our businesses being able to develop further with the tools that Centric offers.” 

Travelway / Bugatti are looking to integrate Centric PLM with their ERP systems, cut out duplication and communicate better with their overseas teams. Shadeed says, “They relay information to us and we re-enter it here. We want to be able to drastically reduce emails and have that single source of the truth for product information.”  

Another key strategy is a focus on materials management. Says Hattem, “Centric has a great module for that. We need to keep track of what’s new and be able to share those materials between Bugatti and Travelway. The materials library tells us which factories have access to certain materials, allowing us to select the correct fabrication site. If a factory has to stop what they’re doing or put resources toward finding a specific material that they don’t normally use, it takes time and slows things down.” 

Travelway / Bugatti have an entire compliance management team that deals with social and environmental practices set by the industry—a necessity when working with major retailers. Shadeed says, “We conduct regular audits on our manufacturing partners for carbon footprint, right down to how much wastewater these factories are putting out and at the very minimum, ensuring that they’re operating within government imposed social and environmental guidelines.” PLM organizes this information to make it easily accessible.  

Chris Groves, President and CEO of Centric Software says, “I am delighted that Travelway and Bugatti have chosen Centric PLM as their digital foundation. Together, they are optimizing their strategic partnership to serve both of their business needs. Centric is excited to play a part in securing their future success.”  


Learn more about Centric PLM  

Request a Demo 


Travelway Group International ( 

For over 45 years Travelway Group International Inc. has been a global leader in the design, manufacturing, distributing, licensing and sales of luggage, backpacks, sports equipment bags, lunch bags as well as travel and business accessories. 

With an exhaustive and evolving array of on-trend merchandise at the ready, Travelway is a seasoned industry veteran equipped to expertly customize sales and merchandise programs for their diverse international clientele of brick and mortar and e-commerce retailers. 

Their offices in Montreal, Toronto, New York, Hong Kong and Shanghai support the company’s mission to provide seamless service to their quality-driven clients and sound execution at all levels of their operations process.  Products are conceived of, merchandised and designed by Travelway’s own development and design teams assuring each item undergoes the utmost in creative scrutiny to meet the highest level of industry standards. 

With an impressive international sales, marketing and logistics platform Travelway, via distribution hubs in Los Angeles, Savannah, Montreal, Vancouver, Shanghai, and Phnom Penh, can successfully deliver their product to retailers anywhere in the world. 

Bugatti Group ( 

Founded in 1940 and recognized for the past 80 years for its expertise, the Bugatti Group is a North American company located in Montreal, Canada with offices in Florida. Bugatti is a company that creates, designs, manufactures, imports and sells high-quality luggage, briefcases, handbags and accessories worldwide. It is present on 3 continents and in 6 countries with its renowned brands. 

Agile and forward-looking, the Bugatti Group now also positions itself as an innovative leader in the sanitization and disinfection products industry. 

With its passionate employees, The Bugatti Group thrives on the trust placed in it by its customers. A catalyst for excellence, this confidence motivates its commitment to providing the best customer experience. 


Centric Software ( 

From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Replenishment Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor, consumer electronics and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLM®, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Retail Planning is an innovative, cloud-native solution powered by Armonica Retail S.R.L., that delivers an end-to-end retail planning process designed to maximize retail business performance. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.  

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.  

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.  

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

Share this page