October 20, 2026
Thread Collective Connects Product Creation and Commercialization with Centric Software
We have multiple business models, so we needed a solution flexible enough to accommodate how different teams operate, Centric PLM offers extensive capabilities and the majority of what we want to achieve is possible within the platform.
— Director of Design at Thread Collective
Canadian fashion company connects product development, AI-powered visualization and sales-ready content across its growing brand portfolio
CAMPBELL, Calif., October 20, 2026 — Centric Software® is pleased to announce that Thread Collective has selected Centric PLM™ and Centric AI Studio™ to unify product development and accelerate digital product creation across its multi-brand portfolio. Centric Software delivers innovative, integrated, end-to-end AI-powered enterprise solutions to take products from concept to commercialization. Fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail teams plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.
Founded in 1997 and headquartered in Montreal, Canada, Thread Collective is a global fashion company with showrooms in New York City and operations across Asia. The company designs, develops and distributes apparel and accessories across multiple brands.
Thread Collective’s rapid expansion has increased complexity across distinct business models, categories and development calendars, with approximately 100,000 SKUs produced annually. Separate spreadsheets and email chains fragmented the product journey, making information difficult to track, standardize and move efficiently from design and development into sales and commercialization.
“We have multiple business models, so we needed a solution flexible enough to accommodate how different teams operate,” explains Director of Design at Thread Collective. “Centric PLM offers extensive capabilities and the majority of what we want to achieve is possible within the platform.“
After evaluating two other PLM platforms, Thread Collective selected Centric Software for its flexibility, scalability and ability to connect varied workflows across the product lifecycle. Together, Centric PLM and Centric AI Studio will establish a continuous flow of product data and visual content from initial concept through development and customer-facing sales materials.
“Centric Software has the required security certifications, single sign-on capabilities and a proven track record in the market,” says VP of IT, Security and AI at Thread Collective. “Combined with our previous experience with Centric PLM, these factors gave us confidence in the platform as a long-term digital foundation.”
The connected flow extends into the earliest stages of commercialization, teams develop numerous styles and colorways before sales determine which products will advance to production. At this stage, physical samples and photography are unavailable, leaving teams to create presentations and catalogs from sketches. Using trusted product information managed in Centric PLM, Centric AI Studio turns early concepts into realistic product imagery. This connected approach gives sales teams stronger collection visuals before samples exist, reduce work on concepts that do not reach production and streamline catalog creation, carrying product information and imagery from concept toward commercialization without disconnected handoffs.
“From a sketch, we will be able to create a realistic product image and place it on a model or within a complete outfit,” says Director of Omnichannel Operations at Thread Collective. “That is a huge step forward for our sales team. Centric AI Studio will save a lot of time across design, operations and catalog creation.”
Throughout the evaluation and early implementation process, Thread Collective valued Centric Software’s responsiveness, industry knowledge and commitment. “What stood out most was how much the Centric Software team cares about the customer,” says Director of Omnichannel Operations. “From the sales and executive teams to the trainers working with us today, everyone has remained focused on what we need and finding the right path forward.”
“Thread Collective manages exceptional scale and complexity across a diverse portfolio of brands, categories and business models,” says Fabrice Canonge, CEO of Centric Software. “By connecting product data, workflows and AI-powered visualization in one concept-to-commercialization platform, Thread Collective will move ideas from initial sketch to market-ready product content with greater speed, continuity and confidence.”
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Thread Collective (www.threadc.com)
Founded in 1997 and headquartered in Montreal, Thread Collective has grown into a global fashion leader. With showrooms in New York City and operations across Asia, we combine creativity and logistics to bring design to life on a worldwide scale.
Centric Software® (www.centricsoftware.com)
From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, sell and replenish products.
Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning & Pricing™, a cloud-native solution powered by Centric AI that unifies planning, pricing and inventory optimization, enabling retailers and brands to increase sell-through, improve margins and optimize inventory efficiency from pre-season through in-season execution.
Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitively and get closer to the consumer, driving up to a 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.
Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.
Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.