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October 9th, 2023

361° Expands Centric Software Partnership with Footwear PLM Project

Sports brand implements Centric PLM to gain footwear supply chain visibility, improve collaboration and achieve digital transformation

CAMPBELL, Calif., October 10, 2023Centric Software®, the Product Lifecycle Management (PLM) market leader, is pleased to announce that sports brand 361° has expanded the scope of their Centric PLM™ implementation. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, price and sell products such as apparel, fashion, home, footwear, sporting goods, consumer electronics, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

361°, founded in 2003, is an end-to-end sporting goods company that integrates branding, R&D, design, production, marketing and distribution of sports shoes and apparel, accessories, childrenswear and high-end outdoor products. The tagline of 361° is “one degree beyond”. The group has subsidiaries in the US and Europe, and distribution across the Middle East, Southeast Asia, Central Asia, South Africa, South America and more, with over 750 points of sale in 50 countries and regions.

361° selected Centric PLM in 2016 to streamline design, production and retail in their transformation from a wholesale to a retail model, and upgrade their digital capabilities to improve competitiveness and consumer responsiveness. Having implemented Centric PLM for apparel and childrenswear, 361° turned their attention to the footwear side of the business.

The footwear division lacked digital solutions that were up to the standards of the 361° group, and urgently needed to change their innovation model. 361° decided to implement Centric PLM as an end-to-end solution for footwear, including supply chain.

Mr. Dong, General Manager of 361° Information Center, says, “The footwear full-scenario PLM project is long-awaited, and this is the first time we have extended PLM to the supply chain. This project is the first of its kind in partnership with Centric and we hope to make it a benchmark project that will be rolled out to the entire 361° team in the future.”

Centric Software’s rich experience in the fashion footwear and apparel industry gives 361° confidence that Centric PLM can meet their digital transformation requirements and truly empower 361°’s footwear digital upgrade strategy.

“We are very pleased that 361° is expanding their implementation of Centric PLM to footwear,” says Fabrice Canonge, President of Centric Software. “We are working closely with 361° to understand their vision for footwear and deploy industry best practices to ensure that this project becomes a benchmark PLM and supply chain project for the footwear industry in China.”

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361° (

Founded in 2003, 361° was successfully listed in Hong Kong in 2009 (stock code: 01361-HK). As a leading sporting goods brand in China, 361° takes “specialization, youthfulness and internationalization” as its core genes, and possesses end-to-end industry-wide coverage capabilities including product research and development, manufacturing, channel retailing and marketing, etc. It is committed to conveying the brand spirit of “One Degree Beyond” to more consumers through high-value and multi-category sports products.


Centric Software® (

From its headquarters in Silicon Valley, Centric Software provides a product concept to launch platform for consumer goods such as fashion, retail, footwear, luxury, outdoor, consumer electronics, cosmetics & personal care and food & beverage. Centric Software’s flagship Product Lifecycle Management (PLM), Centric PLM™, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Boards™ offer highly visual, touch-screen experiences for collaboration and decision-making. Centric Planning™ is an innovative, cloud-native, augmented-intelligence solution delivering end-to-end retail planning to maximize retail and wholesale business performance.  Centric Market Intelligence™ is an AI-driven market insight platform for data-informed decision-making on pricing and product assortments to maximize revenue and margins.  Centric Software has the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry.

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list several times. Centric Software also received five excellence awards from Frost & Sullivan over the past decade and 4 excellence awards from Just Style.

Centric Software is a registered trademark of Centric Software, Inc. in the US and other countries. Centric PLM, Centric Planning, Centric Market Intelligence and Centric Visual Boards are Trademarks of Centric Software, Inc. All third-party trademarks are trademarks of their respective owners.

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