December 10, 2025
schleich® Drives Brand Experience with Centric PXM to Get Closer to Consumers
Centric PXM drives results on both sides. Internally, our teams focus on their primary tasks. Externally, it gives trading partners real-time access to complete and accurate product data, so they can work faster.
— Jennifer Jungnitz
Head of Digital Commercial Enablement at schleich®
German toy manufacturer partners with Centric Software to modernize data management and deliver the best possible brand experience
CAMPBELL, Calif. (USA), December 11, 2025 – Centric Software® is pleased to announce that schleich® has selected Centric PXM™, formerly Contentserv, to streamline data management and enhance the consumer experience. Centric Software delivers innovative, integrated, end-to-end AI-powered enterprise solutions to take products from concept to commercialization. Fashion, luxury, footwear, outdoor, home, consumer electronics, food & beverage, cosmetics & personal care as well as multi-category retail teams can plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.
Founded in 1935 by Friedrich Schleich, schleich® is one of the largest toy manufacturers in Germany, known for animal figurines that spark the imagination of children around the world. Today, the company maintains approximately 1,000 products and launches new collections twice a year. The figures and playsets span ten product lines, including Horse Club, Farm World and Eldrador® Creatures, captivating multiple generations. schleich’s renowned products sell across 60+ countries through e-commerce channels, distributors and retailers.
Jennifer Jungnitz, Head of Digital Commercial Enablement at schleich® explains, “Our goal was to structure product data more effectively so retail partners can access it faster. Consistent product data formats are critical to create consistent brand experiences across each channel. We don’t want consumers to have conflicting information as they move from channel to channel.”
With approximately 30,000 digital assets across all product ranges, schleich® recognizes the enormous importance of consistency to ensure that each channel delivers identical product information and consumer experiences.
Compliance with the European Accessibility Act (EAA), which mandates specific product information in multiple languages, was also a decisive factor for implementing intelligent, AI-powered PXM (Product Experience Management).
After a live Centric PXM demo and thorough evaluation, schleich® selected Centric for its powerful PIM (Product Information Management) and DAM (Digital Asset Management) functionality, embedded AI for product data enrichment, validation and localization, plus the potential to achieve high ROI both internally and externally.
“Centric PXM drives results on both sides,” Jungnitz explains. “Internally, our teams focus on their primary tasks. Externally, it gives trading partners real-time access to complete and accurate product data, so they can work faster.”
Over 1,500 retailers have now been successfully integrated into schleich’s asset management module.
Fabrice Canonge, CEO of Centric Software, says, “We’re thrilled that schleich® has chosen Centric PXM to modernize product information management and product experience management. We look forward to a successful, ongoing partnership.”
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schleich® (gb.schleich-s.com)
Schleich® ranks among Germany’s largest toy manufacturers and leads internationally as an authentic play figure brand that sparks children’s storytelling joy. Friedrich Schleich founded Schleich® in 1935. Today, the brand’s famous schleich® figures and sets sell across 60+ countries and have become beloved toys in children’s rooms worldwide, unleashing kids’ imagination. A University of Koblenz study confirms that Schleich® play figures excel at free play, with 89% of surveyed parents rating them as particularly imagination-enhancing. Schleich now generates over 60% of its revenue outside its core German market and sold approximately 40 million animal figures worldwide in 2024. The company is jointly owned by Partners Group and Schleich® employees.