October 11th, 2023

Concreteworks Targets Double Growth with Centric PLM

Rising South Korean fashion brand undergoes digital transformation for efficiency

CAMPBELL, Calif., October 12, 2023 – Centric Software®, the Product Lifecycle Management (PLM) market leader, is pleased to announce that Concreteworks has selected Centric PLM™ to drive efficiency and growth. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, price and sell products such as apparel, footwear, sporting goods, furniture, home décor, consumer electronics, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Concreteworks Co., Ltd was founded in 2020 and one of their main brands, Code:graphy was officially launched in the same year as one of the featured brands in Musinsa, South Korea’s largest e-commerce fashion platform. It quickly gained traction and a massive following among the millennial and Gen-Z audience until it became the leading fashion brand that it is today within the e-commerce market known for its edgy street casual wear and top-ranked short-padded jackets.

For 2023, the company expects to reach $53 million in revenue and expand its presence to offline channels while setting a revenue goal of $100 million next year. Chae Myung-seok, CEO of Concreteworks shares, “As the company grew, I realized that we were mainly thinking about how to hire, but that wasn’t the main issue. We needed to change the way we work, and we thought that if we can organize our work processes through digital tools that fit today’s ways, we can become more competitive.”

Concreteworks chose Centric as their digital transformation partner after extensive research and assessment. Seeing is believing as Chae immediately understood, after a demo, that Centric understands the needs of a fashion company and that the processes to solve them are all captured in PLM.

To this day, the brand continues to grow on the strength of its product and so has the company’s need for omnichannel management to improve overall efficiency as they expand from online to offline. “We knew we needed a system that will produce consistent outcomes regardless of individual factors, enabling everyone to achieve their goals efficiently. Overall, we look forward to managing and digitalizing product data and processes through Centric PLM,” Chae concludes.

President of Centric Software, Fabrice Canonge says, “It is remarkable to see forward thinking fashion companies such as Concreteworks embrace digital transformation. We are more than delighted to partner with them in their expansion goals and empower them to realize their vision of becoming the number one fashion company to work for in South Korea.”

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Concreteworks (www.code-graphy.com)

Concreteworks is a fast-moving company with a mission that means “Faster, Stronger!” Innovative design and technical materials are strong characteristics of Concreteworks, and these strengths have contributed to their continued growth. With the launch of two brands, Code:graphy and Kiimuir, the brand has built a strong online presence and established itself as a street-casual powerhouse, including the top ranked short padding jacket on Musinsa (#1 fashion e-commerce platform in Korea).

Code:graphy is a brand that reinterprets and visualizes the core codes embedded in various cultures, and in August 2022, Seventeen ‘Hoshi’ was selected as the first model of Code:graphy, showing both popularity and trendiness as a representative brand of the ‘MZ generation set-up’. With the new brand model, the sensitivity and quality of Code:graphy is being introduced to a wider audience.

Under the slogan “A River Runs Through It,” Kiimuir designs collections that focus on comfortable silhouettes and stable balance based on minimalist design. The brand differentiates itself from off-the-shelf products through the development of fabrics and processing, and offers reasonable prices with high quality, high functionality, and minimalist design.