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February 25th, 2015

Regina Miracle Selects Centric Software Product Lifecycle Management

Hong Kong-based OEM/ODM looks to PLM software
to speed sample development, collaboration with customers

LOS GATOS, Calif., Wednesday, February 25, 2015 

Regina Miracle International Ltd. has selected Centric Software to provide its product lifecycle management (PLM) software.

Regina Miracle designs, manufactures and supplies lingerie for women. “Regina Miracle has a long and proud history of providing highly innovative products and materials to its customers,” explains Liu Zhenqiang, member of the company’s board of directors and general manager of research and development. “We saw a similar track record of innovation in Centric, and believed Centric 8 would provide a solid foundation for a partnership going forward.”

Regina Miracle will use the Centric 8 PLM software for apparel to better facilitate and optimize collaboration and communication between its customers and its internal sample development team, according to Alvin Hui, IT director at Regina Miracle. All members of the sample development team – including design, technical design, quality, costing and materials personnel – as well as the Hong Kong sales team will use the software. “The Centric 8 PLM software is visually attractive, and has the most user-friendly platform we have seen,” says Hui. He also cites the industry knowledge, expertise, passion and commitment of the Centric team in the company’s selection.

Irene Huang, senior information manager at Regina Miracle, expects that Centric 8 will guide Regina Miracle to better efficiency and productivity, and enable a more transparent and controllable sample management process. Centric PLM will be especially helpful for an OEM/ODM (original equipment/original design manufacturing) business such as Regina Miracle, she says, explaining how the company is responsible for designing and manufacturing goods to other companies’ specifications as well as its own. “The strength and flexibility of Centric 8 can handle the shorter product development cycle we face, along with the more comprehensive, detailed sample development requests we require.”

“Regina Miracle and Centric share a passion for and track record of innovation,” explains Chris Groves, president and CEO of Centric. “Centric’s configurable software and Agile Deployment SM methodology will support Regina Miracle’s commitment to ‘creating miracles in the intimate apparel business.’”

Regina Miracle International (Group) Ltd. (
Regina Miracle International Ltd. designs, manufactures and supplies lingerie apparel for women. It offers bras, including sports bras, as well as panties, shapewear, and foam-cup products. The company was founded in 1998 and is based in Kwai Chung, Hong Kong.

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